Our strategic approach to inbound marketing first means learning all about your business. Next, we work with your team to develop a customized plan—your roadmap to success. And finally, we help you execute inbound strategies including things like Inbound campaigns, an optimized website, empowering your sales team, and marketing automation.
We custom create your marketing strategy. We use your current KPIs and goals to custom-create an inbound strategy that’s as individual as your company is. This road map to success is roughly a 40-page custom playbook containing every step to achieve your marketing and sales goals.
At Cohort Marketing, we partner with your business to help you reach your goals through the proven process of inbound marketing. While it’s possible to paint inbound marketing tactics using a broad brush, we focus on a linear approach by first developing a plan of action and then creating the content that will win over the leads you want.
Our approach is heavily centered on branding and audience targeting. All traditional advertising functions according to number of impressions—blasting out advertising to everyone, hoping that someone eventually will buy. Such practices are not only obsolete; they are very expensive.
Today, up to 90% of your leads will head to the Internet or visit a peer to peer group on social media long before they call you. In today’s world, Google is your best friend.
We’ll help you put a system in place that will attract potential customers as they search for help and solutions online. Those visitors will be attracted to your website where they can be converted into leads, travel down the sales funnel, be engaged by your sales team, and become customers.