From conception to finished project or campaign, our Agile marketing approach provides a stress-free entrance into the magic of inbound marketing. We first work you to develop a flexible plan for your marketing needs, we then execute the plan, monitor the results, and continually optimize the plan to fulfill your goals for more closed business.
We do the heavy lifting for you. We use your current KPIs and goals to custom-create an inbound strategy that’s as individual as your company is.
We then develop a custom playbook, an easy to understand outline of how to achieve your marketing and sales goals.
At Cohort Marketing, we partner with your business to help you reach your goals through the proven process of inbound marketing. While it’s possible to paint inbound marketing tactics using a broad brush, we focus on a linear approach by first developing a plan, and then executing that plan to win over the leads you want and at a budget you can afford.
Our approach is heavily centered on branding and audience targeting. All traditional advertising functions according to number of impressions—blasting out advertising to everyone, hoping that someone eventually will buy. Such practices are not only obsolete; they are very expensive.
Today, up to 90% of your leads will head to the Internet or visit a peer to peer group on social media long before they call you. In today’s world, Google is your best friend.
Our flexible Agile process will attract potential customers as they search for help and solutions online. Those visitors will be attracted to your website where they can be converted into leads, travel down the sales funnel, be engaged by your sales team, and become customers.