Cohort Marketing is Your

Marketing Agency for Strategic Inbound Marketing and Lead-Generating Web Design


While we can say we’ve been doing digital design since the dawn of the Internet, we have grown to become only interested in producing results.

Our process is simple: We’ll start with your goals, needs, and pain points. Then we’ll spend significant time with you mapping out a game plan on how we can help achieve your goals.

What we can do: Anything related to digital marketing, including lead-producing Hubspot websites, custom CMS websites, custom programming, full analytics and metrics, and more. We’re also happy to talk with you about ROI and your KPIs—before you sign, so you can have an idea what to expect.

Cohort Marketing began in 2011 as a traditional web design and digital marketing agency. We built display websites and offered web-based marketing services such as SEO and branding. 

Helping clients to get leads and convert them into customers always has been our primary passion. Our engagement with Hubspot greatly assists us to help your company grow through inbound marketing. Our relationship with Hubspot allows our offerings to excel by being able to deliver marketing strategies that help your company grow and save costs by producing positive marketing ROI.


John Pate

Founder, CEO | @PateJohnC

john-presenting.jpgJohn Pate, founder of Cohort Marketing, has a rich background of over 30 years of sales and company management. John's employment history ranges from retail management, to being co-owner of a residential remodeling company, and in the 90's, to web design. John holds a Master’s Degree.

John is founder of an active B2B networking and educational Hubspot User Group.  This organization has a distinct mission to help New Hampshire and Vermont businesses grow through inbound marketing.

As a Hubspot partner, John serves on two Hubspot beta testing committees: UX design and New SaaS Products.

John spends some of his personal time as a growth consultant for a number of pastors, churches, and one major denomination. John’s energy and enthusiasm are contagious, making him a favorite speaker with both businesses and regional church groups.

He is married, a father of two, a marathoner and competes with a local running club, a cyclist, and enjoys getting outdoors hiking and backpacking in the mountains of New Hampshire.

Growth Driven Design certification

Hubspot Design certification