• About page. Cohort Marketing Exists to Grow and Scale Your Business

    Our passion is to help you grow Your Business

    Call it Our Family Value


While we have clients all over the world, we are a local digital agency in Raleigh, NC and very focused on helping our local market. We are industry leaders in full-funnel, multi-channel digital marketing. We're also a Hubspot Partner agency. 

We are passionate about what we do! Most often business leaders say, "we want more leads." Often, however, there are other issues in play that are stunting growth. Our service offerings range from deep-dive marketing audits, to in-house "done-for-you" marketing campaigns to full CMO agreements and media buying. 

We enjoy Preferred Vendor status of many big brands and have many case studies showing we can deliver exponential ROI for our customers both in lead-gen and in e-commerce. Our niches include: Law firms, tech companies, health care, pharma, manufacturing, e-commerce, and more.

No budget too big or too small. Our approach is the same for everyone: We first hear your needs and your budget, we then look at your current collateral, and then create custom campaigns to deliver results. 

Digital marketing is only about 25 years old. Largely because it's new, digital marketing is evolving at a pace that will outrun any one person.  We are not a typical "9 to 5" punch the clock organization. We work on demand, getting stuff done at crazy times when others may be asleep. And because we maintain a non-traditional work culture, if one of our team members wants to take the dog for a walk or take a nap, they are welcome to do so.

We play by the numbers: Digital marketing is a data-driven science -- We're required to both know the technologies that produce results and being able to execute them for any given company. We understand that while some tactic may be in vogue, or has become a trend, or has worked well for some company or niche, that doesn't mean it may work as well for you.

The vast landscape of "digital" encompasses strategies and tactics but also includes tools, channels, sub-channels, and individual applications of any of these resources for any given company to maximize results and ROI. We help simplify all the confusion. 

We offer lead and sales generation using all 8 digital marketing channels. We have been a Hubspot inbound agency for years, and are very comfortable working in obscure but highly viable tactics, often developing a plan to cross-target these channels, casting as wide a net as possible so you can capture the greatest percentage of your target market.

In the end, while digital marketing is a highly complex and involved process, marketing itself is simply getting the right message to the right audience at the right time. Winning that game every day is the challenge that fuels us; it's what we live for.

Our team consists of a passionate gang of website and digital ads strategists, creative artists, inbound marketing developers, content writers, PPC experts, a video team, and one truly awesome world-class photographer.

Our primary concern is helping you grow and have the company you dreamed of having.

We do think we have amazing expertise in many areas and can prove it. But when you call us, we're going to spend time with you listening to you and hearing what you're trying to solve. And until we're sure we understand, we're not going to push anything onto you or take your money.


John Pate. CEO and Founder of Cohort Marketing

johnpateJohn Pate founded Cohort Marketing in 2011 after exiting a hectic position at a multi-billion dollar organization. John spent his formative years in sales and marketing in a regional retail business located in eastern Connecticut. There, he won local awards for the fastest growing company of its kind, often creating strategies that more than doubled sales in any given year. 

John and Cohort Marketing have received reviews and recommendations from solo entrepreneurs to large corporations. John is an innovator, often helping struggling companies to reform their foundational processes and become more profitable. 

John's journey in marketing has taken him from writing radio spots and recording them for broadcasting, to print advertising, and finally to digital marketing in the 90's. With an added background in computer programming and web technologies, John serves on several beta-testing committees for software vendors. 

In seeking to give back and help, John attended and graduated from a Christian seminary. He maintains an active, apostolic ministry, working with individuals, church leaders, and business leaders for personal and organizational growth. He is fond of helping business leaders to create a better company culture. His world view includes the concept that all aspects of society, government, education, the church, the news media and, especially business, form a composite whole. John has traveled internationally, bringing hope and healing to those in the second and third world.

He is a thought-leader in business development—the secrets on how to grow and scale your business in today's competitive and ever-changing digital environment, and how to cultivate a culture of success to produce wealth in every area of your life. He is a regular speaker at various local business and ministry events.

He is a high achiever. He graduated with honors and has studied four foreign languages. He is married, a father of two, a marathoner and competes with a local running club, a cyclist, and enjoys getting outdoors hiking and backpacking.