Business Growth Blog

Web Design

How to Hire a Web Developer: The 5 Essential Qualifications

[fa icon="calendar'] Jun 21, 2017 | by John Pate, Chief Inbound Strategist

Vetting out a web design agency actually is not the first step you should take. Setting goals and expectations of your new website is. But as soon as you’re done with goals, you are going to have to hire a web developer or agency.

As you may assume, there is very little difference between me hiring a web developer and you hiring one. While there are many qualifications you could look for, we put the following five qualifications to hire a web developer at the top:

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Web Design

5 Things You'll Love About a WordPress Website

[fa icon="calendar'] Jun 13, 2017 | by John Pate, Chief Inbound Strategist

 

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Wordpress vs. Hubspot

5 Things You'll Love to Hate About WordPress as a Website Platform

[fa icon="calendar'] Jun 6, 2017 | by John Pate, Chief Inbound Strategist

If you want a high-performance website, just go buy the Hubspot COS and forget WordPress as a website platform. 

You'll pay a little for a Hubspot website whereas WordPress is free. But as the saying goes, you get what you pay for (or don't pay for).

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Wordpress vs. Hubspot

WordPress vs Hubspot: How to Deploy Templates and Pages in 5 Minutes

[fa icon="calendar'] May 31, 2017 | by John Pate, Chief Inbound Strategist

 

One popular question we get all the time regarding WordPress vs Hubspot is, “which is easiest to use?” 

“Set up” is relative. If you only had 5 minutes to begin to launch a website, how would you rank the WordPress vs Hubspot platforms?

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Inbound marketing

The 4 Main Channels of Digital Marketing and Why You Need Them

[fa icon="calendar'] May 24, 2017 | by John Pate, Chief Inbound Strategist

[Infographic link: B2B Website Study]

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Web Design, Growth Driven Design

Growth Driven vs Traditional: How Much Should I Pay for a Website?

[fa icon="calendar'] May 16, 2017 | by John Pate, Chief Inbound Strategist

Contracting for a new company website most often is a highly frustrating experience. How do I decide on a web development company? How much should I pay for a website? What platform should I get? How much time will it take? What's it going to do for me?

Company websites today are built on an endless variety of platforms but can be bucketed into two categories and two categories only:

  1. Traditional or
  2. Hubspot's Growth Driven Design.

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Web Design

The New Playbook: The 3 Phases of a Growth Driven Hubspot COS Website

[fa icon="calendar'] May 10, 2017 | by John Pate, Chief Inbound Strategist

One of marketers’ and business owners’ greatest pain points is contracting for a website redo. You know how it goes: After vetting many agencies, you finally hire one. Then, you spend countless hours on design choices, strategy sessions, team meetings, and content planning.

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Web Design

The Newest Trend in Web Design: The Hubspot COS Growth Driven Design

[fa icon="calendar'] May 2, 2017 | by John Pate, Chief Inbound Strategist

 

The newest trend in website construction is Growth Driven Design built on the Hubspot COS platform. Only about 900 agencies worldwide currently are trained and certified to create and maintain this new model of website design.

Hubspot’s Growth Driven Design is an exciting, new set of strategies and practices that when executed, produce a website that will never grow old or stale. So, say “good bye” to website redesign projects forever.

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Wordpress vs. Hubspot

WordPress vs Hubspot: A Curation of the Top 8 Reviews

[fa icon="calendar'] Apr 25, 2017 | by John Pate, Chief Inbound Strategist

A Website platform is a mission-critical choice if you’re planning a website redesign because that one choice will drive everything you do from there on.

The WordPress CMS (Content Management System) and the Hubspot COS (Content Optimization System) platforms are among the more popular choices today.

While I have written at least one thorough article on the topic, it’s always fun to see what everyone else is saying. 

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Wordpress vs. Hubspot

WordPress vs. Hubspot COS: Platform and SEO Shootout

[fa icon="calendar'] Apr 18, 2017 | by John Pate, Chief Inbound Strategist

With any website dated from about 2002-2005 on, both the visual portion and the backend portion relies on the so-called “theme.”

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Web Design

How Growth Driven Design Ends Frustrating Website Redesign Challenges

[fa icon="calendar'] Apr 11, 2017 | by John Pate, Chief Inbound Strategist

While platform choices are important—like the WordPress vs. Hubspot COS choice, marketers and company owners know one thing is more of a pain than even a website platform choice—the website redesign project itself.

A platform is a tool. While tools are critical to accomplishing your goals, the actual process you use to achieve your goals is mission-critical. 

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website technology

Head to Head Technology Comparison of WordPress and Hubspot

[fa icon="calendar'] Apr 4, 2017 | by John Pate, Chief Inbound Strategist

Making a comparison of WordPress and Hubspot can involve many factors including cost, popularity, and even what your web designer recommends. But if you’re interested in mission-critical features like ease of use and performance, you might consider having the latest technology as being vital to your goals.

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Wordpress vs. Hubspot

Why Loading Smaller Images for Mobile Devices Will Improve SEO

[fa icon="calendar'] Mar 28, 2017 | by John Pate, Chief Inbound Strategist

How to improve SEO should be one of your deciding points in trying to choose between popular platforms like WordPress or Hubspot

One of the most overlook SEO metrics is page load speed.

You may be aware that slow loading pages can impact search engine rankings negatively, especially on mobile devices. Focusing on ways to improve SEO page load speed can help your ranking and help your visitors not become annoyed by your slow loading website as well. 

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SEO, Wordpress vs. Hubspot

Wordpress vs. Hubspot: Which Platform Is Best for SEO?

[fa icon="calendar'] Mar 21, 2017 | by John Pate, Chief Inbound Strategist

You know the importance of SEO and why it's important to have the website platform that's best for SEO. If you don’t do  SEO correctly, your potential customers won’t find your website.

If visitors can't find your website, why do you even need a website?

SEO only works according to the sum of its parts. Basically, what I’m saying is that to get top ranking in Google, you need to do everything right, not just some things right.

The WordPress and Hubspot platforms differ on how you execute SEO.

With WordPress, SEO relies on the theme you choose and on an SEO plugin. With Hubspot, all SEO features are is built in.

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Web Design

WordPress vs. Hubspot: Mega Review of the Top 25 Web Design Features

[fa icon="calendar'] Mar 13, 2017 | by John Pate, Chief Inbound Strategist

WordPress is one of the best known and most popular software applications for website development today. It’s popularity is bolstered by the plethora of plugins and free or cheap themes available. Because of those assets, WordPress remains as a top contender to the many other CMS (Content Management Systems) from which to choose.

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SEO, Construction Marketing

Construction Marketing SEO: How to Budget for Continued Growth

[fa icon="calendar'] Mar 7, 2017 | by John Pate, Chief Inbound Strategist

WHERE ARE YOU GOING?

Most construction companies have some interest in construction marketing SEO because they see it as a way to close new sales.

As you know, leads can come in from a multitude of sources including:

  • Referrals
  • Current customers
  • Paid advertising
  • Website
  • Trade shows
  • Social Media
  • Other

But what if you want to intentionally attract leads?

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Construction Marketing, Keywords

The 4 Essential Steps to Using Construction Marketing Keywords

[fa icon="calendar'] Mar 1, 2017 | by John Pate, Chief Inbound Strategist

Own the Internet

What if every time someone Googled anything relating to you niche construction market, your company’s search results showed up on top of the Google page?

How much would that be worth to you? What’s the value of one good sale?

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Construction Marketing

Using Campaigns & Personas to Target Leads for Construction Marketing

[fa icon="calendar'] Feb 22, 2017 | by John Pate, Chief Inbound Strategist

Conventional Ways to Acquire Leads

There are many ways to get leads through construction marketing. Here are a few:

  • Referrals: Excellent, because customers whom you delight are your best promoters.
  • Networking: The relationships you develop within professional organizations can be a great source of leads.
  • Traditional marketing: Printed brochures, rack cards, ads in key publications, radio and T.V. spots all form the backbone of traditional marketing.
  • Recurring sales: A certain percentage of growth should come from your current customer base.
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Construction Marketing

The 4 Absolute Ways to Know Your Construction Marketing Is Killing You

[fa icon="calendar'] Feb 14, 2017 | by John Pate, Chief Inbound Strategist

All good construction marketing strategies center on a balanced, full-funnel plan of action. However, the grand majority of marketing plans are imbalanced: They focus heavily on one aspect of marketing while completely ignoring others.

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Construction Marketing

How UX, SEO, and CRO Create Business Growth for Construction Marketing

[fa icon="calendar'] Feb 2, 2017 | by John Pate, Chief Inbound Strategist

 

If you’re a marketer, or are responsible for business development, or are a company owner doing construction marketing, you shouldn’t have to know buzz words to crush your marketing goals.

But since the world of digital marketing can be enormously confusing, being well versed with a few important buzz words can help. They can help especially if you’re trying to screen potential agencies.

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Web Design

Planning a Website Redo?  The 5 Best Kept Secrets of Web Developers

[fa icon="calendar'] Jan 6, 2017 | by John Pate, Chief Inbound Strategist

Planning a website redo? One the first questions that’s bound to come up in your initial strategy session is, “What platform are we going to use?”

Website platforms are important. A website platform is like the engine in your vehicle—it’s the thing that makes the website display all your content, how it’s optimized, and how easy (or not so easy) it is for you to edit something.

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Web Design, Construction Marketing

Construction Marketing Website Design: Using Both UX and SEO Content

[fa icon="calendar'] Nov 29, 2016 | by John Pate, Chief Inbound Strategist

Are you thinking of doing a redesign of your construction website?

In website design, there are two—and only two—current design trends: UX Design and Content Rich Design. These two compete for attention just as the proverbial Chevy vs. Ford debates did you’ve heard since you were a kid.

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Web Design

The Top 25 Reasons You're Losing Out Not Having a Hubspot COS Website

[fa icon="calendar'] Nov 18, 2016 | by John Pate, Chief Inbound Strategist

The HTML Website: Be it Ever So Humble

Back in the early days of the Internet, in the 90’s, I, and everyone else, were building websites using HTML and CSS display languages. Then came some programming languages like PERL and JavaScript that allowed us to do some fancy stuff, like install slideshows and send email through a website.

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Construction Marketing

The Importance of Being Transparent in Digital Construction Marketing

[fa icon="calendar'] Nov 16, 2016 | by John Pate, Chief Inbound Strategist

I recently attended Boston’s Inbound 2016 marketing conference along with about 15,000 other marketing and sales professionals. There, I heard David Baker from ReCourses hammer away about not being able to guarantee marketing results. Who says stuff like that? ReCourses is a very successful agency. Why? Because they are transparent. 

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