Business Growth Blog

Facebook

The 7 Deadly Sins that Kill Success with Facebook™ Performance Ads

[fa icon="calendar'] Jun 13, 2018 | by John Pate, Chief Marketing Strategist

Of the hundreds of marketers and entrepreneurs we’ve worked with over the years, we've identified seven major pitfalls that keep companies from having success with Facebook™ performance ads

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Facebook

How to Overcome Your Facebook Ad-Spend Trap

[fa icon="calendar'] Apr 10, 2018 | by John Pate, Chief Marketing Strategist

Overcoming the Facebook™ as-spend trap is a mindset issue. The mindset issue is more related to your overwhelming desire to grow your revenue or the lack thereof. If you really want to grow, you will. If you have a pre-disposed negative attitude of what it's going to cost you, then you won't. 

By "cost," I mean not just ad-spend, but your time, effort, willingness to connect with people ahead of you, willingness to admit defeat and change course, and your unfailing attitude to press forward no matter what. 

There are no half-way measures or attempts. There is no I'm "somewhat* successful." You are either successful" or "not successful." 

This year, our annual world-wide peer to peer Facebook™ marketing group gathered in Maui. This event was held within sight of a very popular cliff-diving spot. Let me tell you something about cliff-diving:

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Facebook

How to Succeed with Performance Based Digital Marketing

[fa icon="calendar'] Feb 26, 2018 | by John Pate, Chief Marketing Strategist

When we kicked off Performance Based Facebook™ ads last year, we mostly attracted an audience of veteran FB marketers.

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Facebook

The 7 Steps to Forecasting the Success of Your Facebook Ad Campaigns

[fa icon="calendar'] Jan 24, 2018 | by John Pate, Chief Marketing Strategist

Facebook ad campaigns are the number one way to grow and scale a business in today’s highly competitive digital market. Facebook ads produce success because Facebook has mastered two critical elements of digital marketing: reach and targeting. Facebook simply reaches a better audience though its laser-sharp targeting.

6 out of 10 persons you will sell this year will have a Facebook account.


80% of those are active on Facebook within any 28-day attribution window.

This means that with the right Facebook ad campaigns, you could present your brand to one half of the people on the planet within days. There has never been anything like this in the history of advertising.

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Facebook

Adapt or Die: Why Marketers Are Madly Rushing to Advertise on Facebook

[fa icon="calendar'] Jan 5, 2018 | by John Pate, Chief Marketing Strategist

How do you present your products or services to the audience most likely to buy? This is the age-old question. And it’s also the gold standard of marketing.

At CES this year, over 4,000 excited vendors will be vying for top-of-mind impressions, email op-ins, leads, and (hopefully) sales. But are trade shows—even big ones—the solution to scaling? Trade shows are not a new idea, nor are billboards, radio spots, print ads, or even some digital channels for that matter.

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Marketing

How to Shop for a Marketing Agency: The 3 Agency Types Demystified

[fa icon="calendar'] Dec 14, 2017 | by John Pate, Chief Marketing Strategist

Before you chose what type of agency you want to hire, you might find out if they're even worth hiring at all. How to shop for a marketing agency and sort out the leget ones from those that are full of hot air is super easy.

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Facebook

Why You Should Install a Facebook Pixel into your Hubspot Website Now

[fa icon="calendar'] Dec 11, 2017 | by John Pate, Chief Marketing Strategist

Why Have It and How to Install It

The Facebook “pixel” is a tracking code, pure and simple, and it’s totally free. (For those who need to know, it's actually a 1px non-displaying image that shows up on every page of the website you're tracking).

So, you have a Hubspot website (or any website platform for that matter)? But you (currently) have no intention of running Facebook ads?

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Metrics and ROI

Digital Marketing ROI and Lead Generation: What You Need to Know

[fa icon="calendar'] Oct 25, 2017 | by John Pate, Chief Marketing Strategist

According to Entrepreneur, one of the most profitable franchises to open is a McDonalds fast food restaurant. Here’s how to do it:

You invest about 1M. Your first year and subsequent year's gross sales will be in the neighborhood of 2.5M. If you self-manage, you should clear at least $250,000 per year. 

Would you do that? I wouldn’t. Four years to see a return? I think a return that takes four years is not so great. 

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Hubspot Sales

[Video] Thorough Overview of the Hubspot Sales Professional and CRM

[fa icon="calendar'] Oct 20, 2017 | by John Pate, Chief Marketing Strategist

 
Click above to view or view in HD on YouTube

This video is the most thorough overview of the Hubspot Sales Professional and CRM on the Internet. It's a companion to my post covering reasons why you should be using Hubspot Sales Professional.

By spending approximately 20 minutes digesting this video, you’ll be able to buy Hubspot Sales Professional and begin using it and customizing it immediately.

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Hubspot Sales

9 Reasons Why Your Should Use Hubspot Sales Professional and CRM

[fa icon="calendar'] Oct 11, 2017 | by John Pate, Chief Marketing Strategist

Remember what sales was like before the Internet? The sales person ruled the sales process. Today it's just the opposite. Today, you just hop online and go with the option that you think will work best for you. When you’re talking to a sales person today, you’re looking for someone who can solve what you’re trying to achieve, not someone who will push something on you.

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Hubspot Marketing

Your Marketing is Broken. Here’s How to Fix it.

[fa icon="calendar'] Oct 3, 2017 | by John Pate, Chief Marketing Strategist

Not getting the leads you want? Not sure what to do about it? Here’s the skinny on how to fix things if your marketing is broken.

Most companies know they should have a good website and should be doing some marketing tactics such as blogging and posting on social networks.

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Hubspot Sales

10 Reasons Why You Need Hubspot Sales Professional and CRM Today

[fa icon="calendar'] Sep 29, 2017 | by John Pate, Chief Marketing Strategist

<<SPOILER ALERT! GET THIS BEFORE NOV. 1, 2017 FOR $50 INSTEAD OF $400!>>

More Information and How to Buy

Companies who are going to survive the coming 2020 marketing tsunami are acting today. By 2020, the SaaS landscape will have changed drastically. Today, we understanding digital marketing revolves around software. Tomorrow, digital marketing will revolve around the right software and those savvy enough to utilize it.

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SEO

Increase Your SEO Ranking by Using both Adwords and Organic Search

[fa icon="calendar'] Sep 20, 2017 | by John Pate, Chief Marketing Strategist

This is not the newest “black hat” SEO trick. And in no way am I implying Google Adwords (paid search) is the same or even related to organic content. Even though now you can track results using metrics, Adwords and organic still are different animals.

While there are other ways to get SEO top ranking in Google, this tactic is by far the least understood.

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Construction Marketing

The 3 Essential Elements of Digital Construction Marketing

[fa icon="calendar'] Sep 12, 2017 | by John Pate, Chief Marketing Strategist

You’re probable expecting me to say, “publish a blog, post on social media, and redo your website.” Old news. I’ve said these things before and so have 10,000 other people.

Your biggest win will be to get organized... or better organized than you are now.
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Construction Marketing

The 3 Essential Elements of the Best Construction Company Website

[fa icon="calendar'] Aug 29, 2017 | by John Pate, Chief Marketing Strategist

Technology rolls forward. The best construction company website five years ago probably now is not performing to your level of expectations.

Since the word, “best,” is ambiguous, let’s definite it relating to a construction company website.

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Web Design

Planning a New Website? 5 Top Reasons to Avoid Theme Builders

[fa icon="calendar'] Aug 22, 2017 | by John Pate, Chief Marketing Strategist

Broken down into finite parts, a website must deliver two things:

  1. A great design
  2. Great performance.

Planning a new website redo that will look great but is horrible on performance is like buying a billboard on a road that’s closed.

How a website is built is just as imporant as what it looks like.

Today, website designs are now developed in one of two ways:

  • Use a theme builder.
  • Code by hand (using data structures, coding stacks and snippits).

A theme builder is a piece of software—an app a designer uses to generate the actual set of themes making a complete website. The user uses the software to "paint" the design and structure of a website and the software generates the website.

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Web Design

5 Reasons Why a WordPress Stock Theme Will Kill Your Business

[fa icon="calendar'] Aug 15, 2017 | by John Pate, Chief Marketing Strategist

Thinking about a website redo for your business? If so, you have three choices and only three:

  1. Hire an agency to build a custom website.
  2. Hire an agency to buy a $50 theme or template and have them modify it slightly. 
  3. Buy the $50 theme yourself and load the content yourself.

We think the only viable choice is #1, a custom design. We think it’s the only choice even if you’re a startup or small local business on a budget. That's because whatever you spend on digital marketing—and your website is the foundation for that—is the most important investment you can make. 

Not everyone agrees. In fact, Forbes published an article entitled, “Why You Should Never Build A $10,000 Website.” I agree: Not everyone needs a $10,000 website but that doesn't mean you should compromise. 

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Web Design

The Top 5 Design Pitfalls When Planning to Do a Website Update

[fa icon="calendar'] Aug 8, 2017 | by John Pate, Chief Marketing Strategist

 While I could list 50 other issues that plague web design (like don’t hire a crappy agency), the following are the top five issues we've observed. Go to any business website and you’ll stand a chance to see at least one of these five issues.

Here’s the key question: Does it really cost any more $$ to do something right the first time? Even if it did, what’s it worth to you and your brand to do a website update, maintaining a sense of excellence among your prospects instead of sloppiness? 

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SEO

Why Responsive Design Can Kill your SEO and 3 Must Do Fixes

[fa icon="calendar'] Aug 1, 2017 | by John Pate, Chief Marketing Strategist

The #1 reason marketers begin a website redo is, “our site looks old, stale, or low tech.” Everyone knows performance factors that drive SEO are important, but it’s usually aesthetics that initially drive a new website project.

Looks can be deceiving—because there’s a lot more to a website than it’s styling. Here’s the three-legged stool of professional web design:

  1. UX – “User Experience.” The design and how users interact with the design.
  2. SEO – “Search Engine Optimization.” How users find and access your content.
  3. CRO – “Conversion Rate Optimization.” How users convert from visitors to leads on your website.
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Web Design

The 4 Main Issues with Responsive Design Websites and How to Fix Them

[fa icon="calendar'] Jul 20, 2017 | by John Pate, Chief Marketing Strategist

A few years ago, responsive design represented a huge leap in web design. Back then, as today, issues with responsive design websites of all platforms have plagued developers.

The much touted “responsive design,” only solves one issue: It reformats the structure of a desktop-sized website to display on mobile devices. Responsive isn't magic; it doesn’t do anything else.

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COS Custom Modules, website technology

[VIDEO] Why Responsive Design Will Kill Your Top Ranking in Google

[fa icon="calendar'] Jul 11, 2017 | by John Pate, Chief Marketing Strategist

 

 

Responsive design is a coding sequence developed in 2010 withe the sole purpose of forcing a website to respond to the screen size or device on which it is viewed. Responsive design was developed to give the growing number of users accessing the web on small-screen mobile devices a better viewing experience.

Responsive design still is touted as the be-all, end-all of web design, when, in reality, it's not. If responsive design is the only mobile-ready technology your website possesses, chances are your website could kill your top ranking in Google.

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Wordpress vs. Hubspot

5 Reasons Why You Should Ditch WordPress for Hubspot COS

[fa icon="calendar'] Jul 5, 2017 | by John Pate, Chief Marketing Strategist

As of 2017, we made the decision to ditch WordPress for Hubspot CMS. We are no longer building new websites on WordPress. If you insist on WordPress, we’ll point you to some links to show you how to get a totally free WordPress website. But that new website will do nothing to help grow your business. (BTW: You get what you pay for.)

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Web Design

How to Hire a Web Developer: The 5 Essential Qualifications

[fa icon="calendar'] Jun 21, 2017 | by John Pate, Chief Marketing Strategist

Vetting out a web design agency actually is not the first step you should take. Setting goals and expectations of your new website is. But as soon as you’re done with goals, you are going to have to hire a web developer or agency.

As you may assume, there is very little difference between me hiring a web developer and you hiring one. While there are many qualifications you could look for, we put the following five qualifications to hire a web developer at the top:

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Web Design

5 Things You'll Love About a WordPress Website

[fa icon="calendar'] Jun 13, 2017 | by John Pate, Chief Marketing Strategist

Choosing a website platform often is one of the hardest choices a company can make. After all, the digital marketing choices you make will either make or break your entire marketing efforts.

WordPress is a website platform you either grow to love or to hate. Like many products, there are things that make a product popular but just because everyone else thinks something is great doesn’t mean it will be great for you.

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