Business Growth Blog

Web Design

Planning a New Website? 5 Top Reasons to Avoid Theme Builders

[fa icon="calendar'] Aug 22, 2017 | by John Pate, Chief Inbound Strategist

Broken down into finite parts, a website must deliver two things: 1) A great design, 2) Great performance.

Planning a new website redo that will look great but is horrible on performance is like buying a billboard on a road that’s closed.

How a website is built is just as imporant as what it looks like.

Today, website designs are now developed in one of two ways:

  • Use a theme builder.
  • Code by hand (using data structures, coding stacks and snippits).

A theme builder is a piece of software—an app a designer uses to generate the actual set of themes making a complete website. The user uses the software to "paint" the design and structure of a website and the software generates the website.

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Web Design

5 Reasons Why a WordPress Stock Theme Will Kill Your Business

[fa icon="calendar'] Aug 15, 2017 | by John Pate, Chief Inbound Strategist

Thinking about a website redo for your business? If so, you have three choices and only three:

  1. Hire an agency to build a custom website.
  2. Hire an agency to buy a $50 theme or template and have them modify it slightly. 
  3. Buy the $50 theme yourself and load the content yourself.

We think the only viable choice is #1, a custom design. We think it’s the only choice even if you’re a startup or small local business on a budget. That's because whatever you spend on digital marketing—and your website is the foundation for that—is the most important investment you can make. 

Not everyone agrees. In fact, Forbes published an article entitled, “Why You Should Never Build A $10,000 Website.” I agree: Not everyone needs a $10,000 website but that doesn't mean you should compromise. 

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Web Design

The Top 5 Design Pitfalls When Planning to Do a Website Update

[fa icon="calendar'] Aug 8, 2017 | by John Pate, Chief Inbound Strategist

 

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SEO

Why Responsive Design Can Kill your SEO and 3 Must Do Fixes

[fa icon="calendar'] Aug 1, 2017 | by John Pate, Chief Inbound Strategist

The #1 reason marketers begin a website redo is, “our site looks old, stale, or low tech.” Everyone knows performance factors that drive SEO are important, but it’s usually aesthetics that initially drive a new website project.

Looks can be deceiving—because there’s a lot more to a website than it’s styling. Here’s the three-legged stool of professional web design:

  1. UX – “User Experience.” The design and how users interact with the design.
  2. SEO – “Search Engine Optimization.” How users find and access your content.
  3. CRO – “Conversion Rate Optimization.” How users convert from visitors to leads on your website.
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Web Design

The 4 Main Issues with Responsive Design Websites and How to Fix Them

[fa icon="calendar'] Jul 20, 2017 | by John Pate, Chief Inbound Strategist

 

A few years ago, responsive design represented a huge leap in web design. Back then, as today, issues with responsive design websites of all platforms have plagued developers.

The much touted “responsive design,” only solves one issue: It reformats the structure of a desktop-sized website to display on mobile devices. Responsive isn't magic; it doesn’t do anything else.

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COS Custom Modules, website technology

[VIDEO] Why Responsive Design Will Kill Your Top Ranking in Google

[fa icon="calendar'] Jul 11, 2017 | by John Pate, Chief Inbound Strategist

 

 

Responsive design is a coding sequence developed in 2010 withe the sole purpose of forcing a website to respond to the screen size or device on which it is viewed. Responsive design was developed to give the growing number of users accessing the web on small-screen mobile devices a better viewing experience.

Responsive design still is touted as the be-all, end-all of web design, when, in reality, it's not. If responsive design is the only mobile-ready technology your website possesses, chances are your website could kill your top ranking in Google.

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Wordpress vs. Hubspot

5 Reasons Why You Should Ditch WordPress for Hubspot COS

[fa icon="calendar'] Jul 5, 2017 | by John Pate, Chief Inbound Strategist

As of 2017, we made the decision to ditch WordPress for Hubspot COS. We are no longer building new websites on WordPress. If you insist on WordPress, we’ll point you to some links to show you how to get a totally free WordPress website. But that new website will do nothing to help grow your business. (BTW: You get what you pay for.)

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Web Design

How to Hire a Web Developer: The 5 Essential Qualifications

[fa icon="calendar'] Jun 21, 2017 | by John Pate, Chief Inbound Strategist

Vetting out a web design agency actually is not the first step you should take. Setting goals and expectations of your new website is. But as soon as you’re done with goals, you are going to have to hire a web developer or agency.

As you may assume, there is very little difference between me hiring a web developer and you hiring one. While there are many qualifications you could look for, we put the following five qualifications to hire a web developer at the top:

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Web Design

5 Things You'll Love About a WordPress Website

[fa icon="calendar'] Jun 13, 2017 | by John Pate, Chief Inbound Strategist

 

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Wordpress vs. Hubspot

5 Things You'll Love to Hate About WordPress as a Website Platform

[fa icon="calendar'] Jun 6, 2017 | by John Pate, Chief Inbound Strategist

If you want a high-performance website, just go buy the Hubspot COS and forget WordPress as a website platform. 

You'll pay a little for a Hubspot website whereas WordPress is free. But as the saying goes, you get what you pay for (or don't pay for).

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Wordpress vs. Hubspot

WordPress vs Hubspot: How to Deploy Templates and Pages in 5 Minutes

[fa icon="calendar'] May 31, 2017 | by John Pate, Chief Inbound Strategist

 

One popular question we get all the time regarding WordPress vs Hubspot is, “which is easiest to use?” 

“Set up” is relative. If you only had 5 minutes to begin to launch a website, how would you rank the WordPress vs Hubspot platforms?

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Inbound marketing

The 4 Main Channels of Digital Marketing and Why You Need Them

[fa icon="calendar'] May 24, 2017 | by John Pate, Chief Inbound Strategist

[Infographic link: B2B Website Study]

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Web Design, Growth Driven Design

Growth Driven vs Traditional: How Much Should I Pay for a Website?

[fa icon="calendar'] May 16, 2017 | by John Pate, Chief Inbound Strategist

Contracting for a new company website most often is a highly frustrating experience. How do I decide on a web development company? How much should I pay for a website? What platform should I get? How much time will it take? What's it going to do for me?

Company websites today are built on an endless variety of platforms but can be bucketed into two categories and two categories only:

  1. Traditional or
  2. Hubspot's Growth Driven Design.

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Web Design

The New Playbook: The 3 Phases of a Growth Driven Hubspot COS Website

[fa icon="calendar'] May 10, 2017 | by John Pate, Chief Inbound Strategist

One of marketers’ and business owners’ greatest pain points is contracting for a website redo. You know how it goes: After vetting many agencies, you finally hire one. Then, you spend countless hours on design choices, strategy sessions, team meetings, and content planning.

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Web Design

The Newest Trend in Web Design: The Hubspot COS Growth Driven Design

[fa icon="calendar'] May 2, 2017 | by John Pate, Chief Inbound Strategist

 

The newest trend in website construction is Growth Driven Design built on the Hubspot COS platform. Only about 900 agencies worldwide currently are trained and certified to create and maintain this new model of website design.

Hubspot’s Growth Driven Design is an exciting, new set of strategies and practices that when executed, produce a website that will never grow old or stale. So, say “good bye” to website redesign projects forever.

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Wordpress vs. Hubspot

WordPress vs Hubspot: A Curation of the Top 8 Reviews

[fa icon="calendar'] Apr 25, 2017 | by John Pate, Chief Inbound Strategist

A Website platform is a mission-critical choice if you’re planning a website redesign because that one choice will drive everything you do from there on.

The WordPress CMS (Content Management System) and the Hubspot COS (Content Optimization System) platforms are among the more popular choices today.

While I have written at least one thorough article on the topic, it’s always fun to see what everyone else is saying. 

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Wordpress vs. Hubspot

WordPress vs. Hubspot COS: Platform and SEO Shootout

[fa icon="calendar'] Apr 18, 2017 | by John Pate, Chief Inbound Strategist

With any website dated from about 2002-2005 on, both the visual portion and the backend portion relies on the so-called “theme.”

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Web Design

How Growth Driven Design Ends Frustrating Website Redesign Challenges

[fa icon="calendar'] Apr 11, 2017 | by John Pate, Chief Inbound Strategist

While platform choices are important—like the WordPress vs. Hubspot COS choice, marketers and company owners know one thing is more of a pain than even a website platform choice—the website redesign project itself.

A platform is a tool. While tools are critical to accomplishing your goals, the actual process you use to achieve your goals is mission-critical. 

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website technology

Head to Head Technology Comparison of WordPress and Hubspot

[fa icon="calendar'] Apr 4, 2017 | by John Pate, Chief Inbound Strategist

Making a comparison of WordPress and Hubspot can involve many factors including cost, popularity, and even what your web designer recommends. But if you’re interested in mission-critical features like ease of use and performance, you might consider having the latest technology as being vital to your goals.

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Wordpress vs. Hubspot

Why Loading Smaller Images for Mobile Devices Will Improve SEO

[fa icon="calendar'] Mar 28, 2017 | by John Pate, Chief Inbound Strategist

How to improve SEO should be one of your deciding points in trying to choose between popular platforms like WordPress or Hubspot

One of the most overlook SEO metrics is page load speed.

You may be aware that slow loading pages can impact search engine rankings negatively, especially on mobile devices. Focusing on ways to improve SEO page load speed can help your ranking and help your visitors not become annoyed by your slow loading website as well. 

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SEO, Wordpress vs. Hubspot

Wordpress vs. Hubspot: Which Platform Is Best for SEO?

[fa icon="calendar'] Mar 21, 2017 | by John Pate, Chief Inbound Strategist

You know the importance of SEO and why it's important to have the website platform that's best for SEO. If you don’t do  SEO correctly, your potential customers won’t find your website.

If visitors can't find your website, why do you even need a website?

SEO only works according to the sum of its parts. Basically, what I’m saying is that to get top ranking in Google, you need to do everything right, not just some things right.

The WordPress and Hubspot platforms differ on how you execute SEO.

With WordPress, SEO relies on the theme you choose and on an SEO plugin. With Hubspot, all SEO features are is built in.

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Web Design

WordPress vs. Hubspot: Mega Review of the Top 25 Web Design Features

[fa icon="calendar'] Mar 13, 2017 | by John Pate, Chief Inbound Strategist

WordPress is one of the best known and most popular software applications for website development today. It’s popularity is bolstered by the plethora of plugins and free or cheap themes available. Because of those assets, WordPress remains as a top contender to the many other CMS (Content Management Systems) from which to choose.

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SEO, Construction Marketing

Construction Marketing SEO: How to Budget for Continued Growth

[fa icon="calendar'] Mar 7, 2017 | by John Pate, Chief Inbound Strategist

WHERE ARE YOU GOING?

Most construction companies have some interest in construction marketing SEO because they see it as a way to close new sales.

As you know, leads can come in from a multitude of sources including:

  • Referrals
  • Current customers
  • Paid advertising
  • Website
  • Trade shows
  • Social Media
  • Other

But what if you want to intentionally attract leads?

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Construction Marketing, Keywords

The 4 Essential Steps to Using Construction Marketing Keywords

[fa icon="calendar'] Mar 1, 2017 | by John Pate, Chief Inbound Strategist

Own the Internet

What if every time someone Googled anything relating to you niche construction market, your company’s search results showed up on top of the Google page?

How much would that be worth to you? What’s the value of one good sale?

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