Editor's note:
Originally published in a private, for agency owners, Facebook group. Re-posted here by permission.

You may have heard people say that running Facebook Ads is not a job for ONE person.

And they are right.

I worked as a full time In House Ads Strategist for 18 months. The company (a start up) did great. Generated over $2m in revenue during this time, built a team and onboarded THOUSANDS of students for their coaching program.

👉I created the Ads…
👉 Generated Gifs...
👉 Crafted copy….
👉 Optimized the Ads…
👉 Researched Audiences…
👉 Tracked webinar registrations...
👉 Reported stats...
👉 Created Funnels…
👉 Integrated all sorts of platforms….
👉 Launched email campaigns….

I worked BIG hours to do my best to hit targets of six and multi six figure revenue by the 30th of each month. I felt very alone - despite the support of the Client and being in so many Groups for Facebook Marketers (where really, people shoot off any jargon they’ve heard rather than sharing proven strategies), there was no one to brainstorm or troubleshoot with. It really was the most challenging yet rewarding experience of my Facebook Marketing Career. But...

I burnt out.

  • I had days where I worked 24 hours…
  • I returned from overseas travel and straight to the kitchen table to optimize tanking campaigns…
  • I had to take sleeping pills to stop the noise in my head so I could get a few hours of rest...

So I decided that I didn’t want to do it all myself anymore and I founded my Agency. Despite having team members that consisted of Ad specialists that had worked on multi-million dollar accounts, I knew the attention to detail that I had been able to provide as an In House Ad Strategist, couldn’t be matched with an Agency - even though we generated great returns for our clients.

Successful Facebook Ads for High Ticket Coaches require more than just Ads. It requires a full knowledge of their marketing funnel. As I’ve audited many Ad Accounts for million dollar businesses who were spending money on ads, I’ve seen landing pages with no pixels installed, someone else’s pixel installed, broken links and links to pages which completely messes up your data.

Sometimes when there are many players involved - Ads Manager or Agency, Tech VA, Email specialist, Funnel Builder, copywriter….. The left hand doesn’t know what the right hand is doing 🙈🙉🙊

As I spoke with more and more High Ticket Coaches who were coming to me for audits and wanting their ad account managed, I knew they needed an In House Ads Manager, to be able to give their Ads and Funnels the full attention they need, implement new strategies and release them from their marketing burden.

But how to do this so that the Ad Strategist doesn’t experience the stress that I did, while getting the support they need and giving the Coach the assurance that their Marketing and the growth of their business is in good hands?

My solution lead me to close the doors of my Agency to any new clients and to create a revolutionary Training Academy and Recruitment Service for In House Ad Strategists.

Having done the full scope of DIY, Freelancer, In House Ad Strategist and Agency Owner, I’ve been able to identify the pitfalls of each and create a service that supports the Coach and the In House Ad Strategist by…

Recruiting the right Ad Strategist for the Coach - not just based on skills, but by looking at the culture of the business.

 Mentoring the Ad Strategist as they implement our systems into the Coach’s business - so that the Coach has ownership of their Marketing, without the stress of managing it.

 Supporting the Ad Strategist with training and troubleshooting

 Reassurance for the Coach that their Campaigns are being run as efficiently as possible with weekly audits

 Peace of mind, so that if their In House Ads Strategist gets hit by that bus that’s so often talked about, we can support them with a new team member who can step in, without missing a beat.

At Social Charlie, our In House Ad Strategists are supported every step of the way and the Coach can be confident that their Ad Strategist is not alone and has a support network to help them get the best results.

It’s such a privilege to be the connector between Coach and In House Ad Strategist - it’s a real win-win-win situation and we’re hitting the ground running 

 

Editor's note:
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