Making a comparison of WordPress and Hubspot can involve many factors including cost, popularity, and even what your web designer recommends. But if you’re interested in mission-critical features like ease of use and performance, you might consider having the latest technology as being vital to your goals.
Elements like technology and performance directly affect the primary goal of why you are planning a website redo in the first place.
If you're interested in growing your company, choosing a platform that's hard to use means you probably won’t use it. Not updating content means your website will grow stale and so will its ability to grow your company.
More so, if technology is lacking, mission-critical functions like SEO or page load speed also can suffer.
In the end, technology can mean the difference between having a digital marketing platform that will grow your business or simply having a freshened up version of what you have now.
Any comparison of WordPress and Hubspot must begin with the website platform's foundation. Think of the foundation as the engine and transmission of your car. You need these things just to get going.
WordPress is an open source, Web 2.0 CMS that's free to download. To make a WordPress website function, you add a theme of choice, and add assets called "plugins." A plugin is a 3rd party piece of software. Because a plugin is software, you’ll have to update each plugin from time to time.
Plugins add needed functionality. For example, there is no onboard SEO tool, so you’ll need to install a plugin for that. Beyond the SEO plugin, you’ll want to install a few plugins to fill the void of other things the platform doesn’t offer. Here’s a short list plugins you may want:
- SEO plugin
- Google Analytics plugin
- Backups plugin (WP doesn’t automatically backup, but your web host company may off some back features)
- Forms plugin (contact form)
That’s the bare minimum. Many WP websites contain a dozen or more plugins. We’ve seen users install up to 28—way too much.
WordPress is self-hosted software. Beware that many web developers profiteer with hosting, making as much as 1,000 percent on each website. It's easy to do: Just buy one cheap hosting plan and put many websites on the one plan. As long as the site loads, the uninitiated client will never know.
With Hubspot, there are no plugins. Instead, there are default modules that come with Hubspot and developers can create custom modules.
Hubspot also includes a full suite of SEO features all built in, plus a powerful forms generator.
Hubspot hosts on its own fast and secure (https) servers, solving any server speed issues.
A website dashboard is where all the backend action happens—where you edit pages, posts, and make any other changes to your website. When making your comparison of WordPress and Hubspot, you'll find the most user-observable differences here.
Although WordPress has undergone at least 30 major revisions since its launch in 2003, its backend dashboard has changed little since then.
Here’s the current WordPress dashboard:
Launched in 2013, the Hubspot COS is an all-in-one website and marketing platform designed for one thing: To help you grow your business.
When you first logon, you’re presented with some quick to read performance metrics and graphs:
Editing pages in Hubspot is a very clean and easy process, with a what-you-see-is-what-you-get interface.
Most everyone has an understanding of SEO. “SEO” is an accepted set of processes that, when employed, optimizes a website so visitors can find its content. The comparison of WordPress and Hubspot and, any other website platform for that matter, is subjective.
This means I can dust off my old HTML editor from the 90's, create a basic website, and SEO it just like any modern website. But do you still drive a Model T car? Probably not.
With WordPress, to maximize SEO you should install a plugin, like Yoast. From there, the process is simple: You just follow the plugin’s recommendations.
Here's a screen shot of Yoast's SEO checker:
Hubspot’s SEO engine is a key feature built into the Hubspot platform. Aside from telling you something is wrong, the engine will validate what you've done and offer helps on what you could do to maximize each pages’ optimization.
Here's a screen shot of the interface:
If you're saying, "My website never brings me any new business," then you know it's time for a change. A website that doesn't function as your best sales person often is no better than a page on social media.
You're probably thinking of a website redo in the near future. Where should you start? Here are two suggestions: Either contact us and we'll give you some tips, or you could download our free planner. Either choice will get you headed in a productive direction!