As of 2017, we made the decision to ditch WordPress for Hubspot CMS. We are no longer building new websites on WordPress. If you insist on WordPress, we’ll point you to some links to show you how to get a totally free WordPress website. But that new website will do nothing to help grow your business. (BTW: You get what you pay for.)
Vetting out a web design agency actually is not the first step you should take. Setting goals and expectations of your new website is. But as soon as you’re done with goals, you are going to have to hire a web developer or agency.
As you may assume, there is very little difference between me hiring a web developer and you hiring one. While there are many qualifications you could look for, we put the following five qualifications to hire a web developer at the top:
Choosing a website platform often is one of the hardest choices a company can make. After all, the digital marketing choices you make will either make or break your entire marketing efforts.
WordPress is a website platform you either grow to love or to hate. Like many products, there are things that make a product popular but just because everyone else thinks something is great doesn’t mean it will be great for you.
If you want a high-performance website, just go buy the Hubspot COS and forget WordPress as a website platform.
You'll pay a little for a Hubspot website whereas WordPress is free. But as the saying goes, you get what you pay for (or don't pay for).
One popular question we get all the time regarding WordPress vs Hubspot is, “which is easiest to use?”
“Set up” is relative. If you only had 5 minutes to begin to launch a website, how would you rank the WordPress vs Hubspot platforms?
There are only two ways to promote your business: using traditional marketing or digital (inbound) marketing.
Contracting for a new company website most often is a highly frustrating experience. How do I decide on a web development company? How much should I pay for a website? What platform should I get? How much time will it take? What's it going to do for me?
Company websites today are built on an endless variety of platforms but can be bucketed into two categories and two categories only:
- Traditional or
- Hubspot's Growth Driven Design.
One of marketers’ and business owners’ greatest pain points is contracting for a website redo. You know how it goes: After vetting many agencies, you finally hire one. Then, you spend countless hours on design choices, strategy sessions, team meetings, and content planning.
The newest trend in website construction is Growth Driven Design built on the Hubspot COS platform. Only about 900 agencies worldwide currently are trained and certified to create and maintain this new model of website design.
Hubspot’s Growth Driven Design is an exciting, new set of strategies and practices that when executed, produce a website that will never grow old or stale. So, say “good bye” to website redesign projects forever.
A Website platform is a mission-critical choice if you’re planning a website redesign because that one choice will drive everything you do from there on.
The WordPress CMS (Content Management System) and the Hubspot COS (Content Optimization System) platforms are among the more popular choices today.
While I have written at least one thorough article on the topic, it’s always fun to see what everyone else is saying.
With any website dated from about 2002-2005 on, both the visual portion and the backend portion relies on the so-called “theme.”
In my mega review covering choosing between WordPress and Hubspot, I mentioned most websites have not one, but two themes: The first theme displays what everyone coming to the Internet sees—the frontend—and the second, the part you can edit, is normally called, "the backend." All edits, pages changes, settings changes, and coding changes occur under the hood, on the backend.
While platform choices are important—like the WordPress vs. Hubspot COS choice, marketers and company owners know one thing is more of a pain than even a website platform choice—the website redesign project itself.
A platform is a tool. While tools are critical to accomplishing your goals, the actual process you use to achieve your goals is mission-critical.
Making a comparison of WordPress and Hubspot can involve many factors including cost, popularity, and even what your web designer recommends. But if you’re interested in mission-critical features like ease of use and performance, you might consider having the latest technology as being vital to your goals.
How to improve SEO should be one of your deciding points in trying to choose between popular platforms like WordPress or Hubspot.
One of the most overlook SEO metrics is page load speed.
You may be aware that slow loading pages can impact search engine rankings negatively, especially on mobile devices. Focusing on ways to improve SEO page load speed can help your ranking and help your visitors not become annoyed by your slow loading website as well.
You know the importance of SEO and why it's important to have the website platform that's best for SEO. If you don’t do SEO correctly, your potential customers won’t find your website.
If visitors can't find your website, why do you even need a website?
SEO only works according to the sum of its parts. Basically, what I’m saying is that to get top ranking in Google, you need to do everything right, not just some things right.
The WordPress and Hubspot platforms differ on how you execute SEO.
With WordPress, SEO relies on the theme you choose and on an SEO plugin. With Hubspot, all SEO features are is built in.
WordPress is one of the best known and most popular software applications for website development today. It’s popularity is bolstered by the plethora of plugins and free or cheap themes available. Because of those assets, WordPress remains as a top contender to the many other CMS (Content Management Systems) from which to choose.
WHERE ARE YOU GOING?
Most construction companies have some interest in construction marketing SEO because they see it as a way to close new sales.
As you know, leads can come in from a multitude of sources including:
- Current customers
- Paid advertising
- Trade shows
- Social Media
But what if you want to intentionally attract leads?
Own the Internet
What if every time someone Googled anything relating to you niche construction market, your company’s search results showed up on top of the Google page?
How much would that be worth to you? What’s the value of one good sale?
There are many ways to get leads through construction marketing. Here are a few:
- Referrals: Excellent, because customers whom you delight are your best promoters.
- Networking: The relationships you develop within professional organizations can be a great source of leads.
- Traditional marketing: Printed brochures, rack cards, ads in key publications, radio and T.V. spots all form the backbone of traditional marketing.
- Recurring sales: A certain percentage of growth should come from your current customer base.
Using Digital Marketing to Acquire Leads
This is the construction marketing realm where you can measure everything. Much of the good metrics that have been compiled now indicate a huge percentage (almost everybody) begins his or her buyers’ journey using the Internet.
All good construction marketing strategies center on a balanced, full-funnel plan of action. However, the grand majority of marketing plans are imbalanced: They focus heavily on one aspect of marketing while completely ignoring others.
If you’re a marketer, or are responsible for business development, or are a company owner doing construction marketing, you shouldn’t have to know buzz words to crush your marketing goals.
But since the world of digital marketing can be enormously confusing, being well versed with a few important buzz words can help. They can help especially if you’re trying to screen potential agencies.
Planning a website redo? One the first questions that’s bound to come up in your initial strategy session is, “What platform are we going to use?”
Website platforms are important. A website platform is like the engine in your vehicle—it’s the thing that makes the website display all your content, how it’s optimized, and how easy (or not so easy) it is for you to edit something.
Are you thinking of doing a redesign of your construction website?
In website design, there are two—and only two—current design trends: UX Design and Content Rich Design. These two compete for attention just as the proverbial Chevy vs. Ford debates did you’ve heard since you were a kid.