The #1 reason marketers begin a website redo is, “our site looks old, stale, or low tech.” Everyone knows performance factors that drive SEO are important, but it’s usually aesthetics that initially drive a new website project.
Looks can be deceiving—because there’s a lot more to a website than it’s styling. Here’s the three-legged stool of professional web design:
- UX – “User Experience.” The design and how users interact with the design.
- SEO – “Search Engine Optimization.” How users find and access your content.
- CRO – “Conversion Rate Optimization.” How users convert from visitors to leads on your website.