Business Growth Blog

Wordpress vs. Hubspot

WordPress vs Hubspot: How to Deploy Templates and Pages in 5 Minutes

[fa icon="calendar'] May 31, 2017 | by John Pate, Chief Marketing Strategist

One popular question we get all the time regarding WordPress vs Hubspot is, “which is easiest to use?” 

“Set up” is relative. If you only had 5 minutes to begin to launch a website, how would you rank the WordPress vs Hubspot platforms?

Read More [fa icon="long-arrow-right"]
Inbound marketing

The 4 Main Channels of Digital Marketing and Why You Need Them

[fa icon="calendar'] May 24, 2017 | by John Pate, Chief Marketing Strategist

There are only two ways to promote your business: using traditional marketing or digital (inbound) marketing.

Read More [fa icon="long-arrow-right"]
Web Design, Growth Driven Design

Growth Driven vs Traditional: How Much Should I Pay for a Website?

[fa icon="calendar'] May 16, 2017 | by John Pate, Chief Marketing Strategist

Contracting for a new company website most often is a highly frustrating experience. How do I decide on a web development company? How much should I pay for a website? What platform should I get? How much time will it take? What's it going to do for me?

Company websites today are built on an endless variety of platforms but can be bucketed into two categories and two categories only:

  1. Traditional or
  2. Hubspot's Growth Driven Design.

Read More [fa icon="long-arrow-right"]
Web Design

The New Playbook: The 3 Phases of a Growth Driven Hubspot COS Website

[fa icon="calendar'] May 10, 2017 | by John Pate, Chief Marketing Strategist

One of marketers’ and business owners’ greatest pain points is contracting for a website redo. You know how it goes: After vetting many agencies, you finally hire one. Then, you spend countless hours on design choices, strategy sessions, team meetings, and content planning.

Read More [fa icon="long-arrow-right"]
Web Design

The Newest Trend in Web Design: The Hubspot COS Growth Driven Design

[fa icon="calendar'] May 2, 2017 | by John Pate, Chief Marketing Strategist

 The newest trend in website construction is Growth Driven Design built on the Hubspot COS platform. Only about 900 agencies worldwide currently are trained and certified to create and maintain this new model of website design.

Hubspot’s Growth Driven Design is an exciting, new set of strategies and practices that when executed, produce a website that will never grow old or stale. So, say “good bye” to website redesign projects forever.

Read More [fa icon="long-arrow-right"]
Wordpress vs. Hubspot

WordPress vs Hubspot: A Curation of the Top 8 Reviews

[fa icon="calendar'] Apr 25, 2017 | by John Pate, Chief Marketing Strategist

A Website platform is a mission-critical choice if you’re planning a website redesign because that one choice will drive everything you do from there on.

The WordPress CMS (Content Management System) and the Hubspot COS (Content Optimization System) platforms are among the more popular choices today.

While I have written at least one thorough article on the topic, it’s always fun to see what everyone else is saying. 

Read More [fa icon="long-arrow-right"]
Wordpress vs. Hubspot

Choosing Between WordPress and Hubspot COS: Platform and SEO Shootout

[fa icon="calendar'] Apr 18, 2017 | by John Pate, Chief Marketing Strategist

With any website dated from about 2002-2005 on, both the visual portion and the backend portion relies on the so-called “theme.”

In my mega review covering choosing between WordPress and Hubspot, I mentioned most websites have not one, but two themes: The first theme displays what everyone coming to the Internet sees—the frontend—and the second, the part you can edit, is normally called, "the backend." All edits, pages changes, settings changes, and coding changes occur under the hood, on the backend.

Read More [fa icon="long-arrow-right"]
Web Design

How Growth Driven Design Ends Frustrating Website Redesign Challenges

[fa icon="calendar'] Apr 11, 2017 | by John Pate, Chief Marketing Strategist

While platform choices are important—like the WordPress vs. Hubspot COS choice, marketers and company owners know one thing is more of a pain than even a website platform choice—the website redesign project itself.

A platform is a tool. While tools are critical to accomplishing your goals, the actual process you use to achieve your goals is mission-critical. 

Read More [fa icon="long-arrow-right"]
website technology

Head to Head Technology Comparison of WordPress and Hubspot

[fa icon="calendar'] Apr 4, 2017 | by John Pate, Chief Marketing Strategist

Making a comparison of WordPress and Hubspot can involve many factors including cost, popularity, and even what your web designer recommends. But if you’re interested in mission-critical features like ease of use and performance, you might consider having the latest technology as being vital to your goals.

Read More [fa icon="long-arrow-right"]
Wordpress vs. Hubspot

Why Loading Smaller Images for Mobile Devices Will Improve SEO

[fa icon="calendar'] Mar 28, 2017 | by John Pate, Chief Marketing Strategist

How to improve SEO should be one of your deciding points in trying to choose between popular platforms like WordPress or Hubspot

One of the most overlook SEO metrics is page load speed.

You may be aware that slow loading pages can impact search engine rankings negatively, especially on mobile devices. Focusing on ways to improve SEO page load speed can help your ranking and help your visitors not become annoyed by your slow loading website as well. 

Read More [fa icon="long-arrow-right"]
SEO, Wordpress vs. Hubspot

Wordpress vs. Hubspot: Which Platform Is Best for SEO?

[fa icon="calendar'] Mar 21, 2017 | by John Pate, Chief Marketing Strategist

You know the importance of SEO and why it's important to have the website platform that's best for SEO. If you don’t do  SEO correctly, your potential customers won’t find your website.

If visitors can't find your website, why do you even need a website?

SEO only works according to the sum of its parts. Basically, what I’m saying is that to get top ranking in Google, you need to do everything right, not just some things right.

The WordPress and Hubspot platforms differ on how you execute SEO.

With WordPress, SEO relies on the theme you choose and on an SEO plugin. With Hubspot, all SEO features are is built in.

Read More [fa icon="long-arrow-right"]
Web Design

WordPress vs. Hubspot: Mega Review of the Top 25 Web Design Features

[fa icon="calendar'] Mar 13, 2017 | by John Pate, Chief Marketing Strategist

WordPress is one of the best known and most popular software applications for website development today. It’s popularity is bolstered by the plethora of plugins and free or cheap themes available. Because of those assets, WordPress remains as a top contender to the many other CMS (Content Management Systems) from which to choose.

Read More [fa icon="long-arrow-right"]
SEO, Construction Marketing

Construction Marketing SEO: How to Budget for Continued Growth

[fa icon="calendar'] Mar 7, 2017 | by John Pate, Chief Marketing Strategist

WHERE ARE YOU GOING?

Most construction companies have some interest in construction marketing SEO because they see it as a way to close new sales.

As you know, leads can come in from a multitude of sources including:

  • Referrals
  • Current customers
  • Paid advertising
  • Website
  • Trade shows
  • Social Media
  • Other

But what if you want to intentionally attract leads?

Read More [fa icon="long-arrow-right"]
Construction Marketing, Keywords

The 4 Essential Steps to Using Construction Marketing Keywords

[fa icon="calendar'] Mar 1, 2017 | by John Pate, Chief Marketing Strategist

Own the Internet

What if every time someone Googled anything relating to you niche construction market, your company’s search results showed up on top of the Google page?

How much would that be worth to you? What’s the value of one good sale?

Read More [fa icon="long-arrow-right"]
Construction Marketing

Using Campaigns & Personas to Target Leads for Construction Marketing

[fa icon="calendar'] Feb 22, 2017 | by John Pate, Chief Marketing Strategist

There are many ways to get leads through construction marketing. Here are a few:

  • Referrals: Excellent, because customers whom you delight are your best promoters.
  • Networking: The relationships you develop within professional organizations can be a great source of leads.
  • Traditional marketing: Printed brochures, rack cards, ads in key publications, radio and T.V. spots all form the backbone of traditional marketing.
  • Recurring sales: A certain percentage of growth should come from your current customer base.

Using Digital Marketing to Acquire Leads

This is the construction marketing realm where you can measure everything. Much of the good metrics that have been compiled now indicate a huge percentage (almost everybody) begins his or her buyers’ journey using the Internet.

Read More [fa icon="long-arrow-right"]
Construction Marketing

The 4 Absolute Ways to Know Your Construction Marketing Is Killing You

[fa icon="calendar'] Feb 14, 2017 | by John Pate, Chief Marketing Strategist

All good construction marketing strategies center on a balanced, full-funnel plan of action. However, the grand majority of marketing plans are imbalanced: They focus heavily on one aspect of marketing while completely ignoring others.

Read More [fa icon="long-arrow-right"]
Construction Marketing

How UX, SEO, and CRO Create Business Growth for Construction Marketing

[fa icon="calendar'] Feb 2, 2017 | by John Pate, Chief Marketing Strategist

 If you’re a marketer, or are responsible for business development, or are a company owner doing construction marketing, you shouldn’t have to know buzz words to crush your marketing goals.

But since the world of digital marketing can be enormously confusing, being well versed with a few important buzz words can help. They can help especially if you’re trying to screen potential agencies.

Read More [fa icon="long-arrow-right"]
Web Design

Planning a Website Redo?  The 5 Best Kept Secrets of Web Developers

[fa icon="calendar'] Jan 6, 2017 | by John Pate, Chief Marketing Strategist

Planning a website redo? One the first questions that’s bound to come up in your initial strategy session is, “What platform are we going to use?”

Website platforms are important. A website platform is like the engine in your vehicle—it’s the thing that makes the website display all your content, how it’s optimized, and how easy (or not so easy) it is for you to edit something.

Read More [fa icon="long-arrow-right"]
Web Design, Construction Marketing

Construction Marketing Website Design: Using Both UX and SEO Content

[fa icon="calendar'] Nov 29, 2016 | by John Pate, Chief Marketing Strategist

Are you thinking of doing a redesign of your construction website?

In website design, there are two—and only two—current design trends: UX Design and Content Rich Design. These two compete for attention just as the proverbial Chevy vs. Ford debates did you’ve heard since you were a kid.

Read More [fa icon="long-arrow-right"]
Web Design

The Top 25 Reasons You're Losing Out Not Having a Hubspot CMS Website

[fa icon="calendar'] Nov 18, 2016 | by John Pate, Chief Marketing Strategist

Back in the early days of the Internet, in the 90’s, I, and everyone else, were building websites using HTML and CSS display languages. Then came some programming languages like PERL and JavaScript that allowed us to do some fancy stuff, like install slideshows and send email through a website.

Read More [fa icon="long-arrow-right"]
Construction Marketing

The Importance of Being Transparent in Digital Construction Marketing

[fa icon="calendar'] Nov 16, 2016 | by John Pate, Chief Marketing Strategist

I recently attended Boston’s Inbound 2016 marketing conference along with about 15,000 other marketing and sales professionals. There, I heard David Baker from ReCourses hammer away about not being able to guarantee marketing results. Who says stuff like that? ReCourses is a very successful agency. Why? Because they are transparent. 

Read More [fa icon="long-arrow-right"]
Web Design, Construction Marketing

How to Get a Totally Free Website Built for Construction Marketing SEO

[fa icon="calendar'] Nov 8, 2016 | by John Pate, Chief Marketing Strategist

If someone offered you a totally free car and said, "all you have to do is buy insurance, get it registered, and pay for gas," would you accept the car?

The problem is, cars are not free—but, by contrast, many website platforms are. WordPress, for example is free. You can download it here—for free.

Many themes are free too. You’ll also need a theme because a theme houses the design. Here are some official free WordPress themes for construction marketing. (BTW: "Free" means you pay nothing.)

My company, Cohort Marketing, is at the leading edge of a new trend that blows the old pricing and delivery model out of the water. Our Agile marketing model with story point pricing takes all the mystery out of project delivery and puts you in the driver's seat. 

Read More [fa icon="long-arrow-right"]
Inbound marketing, Construction Marketing

The 3 Essential On-Page SEO tactics for Construction Marketing

[fa icon="calendar'] Nov 1, 2016 | by John Pate, Chief Marketing Strategist

Construction marketing SEO occupies two realms: On-page SEO and off-page SEO. The tactics you execute between these two kinds of SEO very greatly. SEO, of course, is one of the key elements of inbound marketing for construction companies that will attract visitors and lead to more closed deals through the content on your website. 

On-page SEO: Is everything you are in control of—we’re going to look at these things in a moment.

Off-page SEO: Is everything you are not in control of—such as how much people like or dislike your website, links that people post on their social media accounts, and who is talking about your company it on other blog articles.

Read More [fa icon="long-arrow-right"]
Construction Marketing

The Crucial 3 Key Steps of Construction Marketing SEO for Your Website

[fa icon="calendar'] Oct 28, 2016 | by John Pate, Chief Marketing Strategist

The strategic path I most often recommend for construction marketing SEO involves three first steps. While each of the following steps would be customized for your company, the overall game plan is to use your website as a marketing tool to grow your business.

Read More [fa icon="long-arrow-right"]