Planning a website redo? One the first questions that’s bound to come up in your initial strategy session is, “What platform are we going to use?”
Website platforms are important. A website platform is like the engine in your vehicle—it’s the thing that makes the website display all your content, how it’s optimized, and how easy (or not so easy) it is for you to edit something.
We receive a lot of inquiries about WordPress vs. Hubspot. “Which should I get?” WordPress is the most popular website platform today while Hubspot is one of the hottest website and marketing platforms.
In this article, I’m taking a deeper dive into five insider secrets you should know if you're planning a website redo.
1) Why Do You Need a Website in the First Place?
Have you ever asked yourself this question? “Why do I even need a website and why can’t I just use a Facebook page instead?”
In fact, you can use Facebook—if your company’s website is old and clunky, you might be better off dumping it and just using Facebook!
Using a Facebook page as a company website platform does have many limitations. But my point is, you’ll actually loose conversions from an old, outdated website.
The three main reasons to have a website:
- To display your image and branding.
- To display your products or services.
- To attract new visitors and turn them into customers.
Any website platform can handle all three functions above. If want to accomplish them all with the least fuss and confusion, choose Hubspot for your website redo.
2) Conventional Web Design is Dead
By “conventional” I mean what everyone typically thinks of a website—a home page, an about page, not too fancy of a design, a few site pages, a contact form. How much would you pay a designer to build something like this? $10,000? $1,000? Guess again.
In today’s digital world, conventional websites like this are dead. And if you insist on wanting one, don’t get sucked into paying—I mean, just don’t pay: Head to GoDaddy, buy their cheapest hosting plan and click on their “one click” WordPress installer. In 15-20 minutes, you can have a website on a free theme up and running. And there you have the, “conventional website.” Boring? Yes, of course.
But what if you want to grow your business?
There is a massive, massive difference between a website that just sits there and displays your branding vs. one that actually attracts visitors and converts them into paying customers. There is a night and day difference, like print media vs. digital media.
How do you plan for a growth-driven website?
Our first step is to recommend Hubspot. When building on Hubspot we then develop your persona base. We want to know about your ideal customers. We’ll ask other questions like, “What’s one high-value sale worth to you?”
The marketing questions come first because the job of a growth-driven website is to be your best marketing investment. This process is way unconventional and the resulting product is no cookie-cutter website.
Armed with a digital marketing strategy, a good website will quickly become your best value proposition—your 24/7 sales person who never takes a day off or calls out sick.
3) All “Cost-Effective” Websites are Built on Bloated Themes
WordPress is the popular platform of chose but most WP themes are bloated. Here’s what will happen if you go the DYI route or hire a conventional web design agency and build on WordPress or some othe popular CMS (Content Management System):
- The conversation will begin with design and theme choices.
- The pre-built theme of your choice will be bloat-ware. This means your SEO will suffer right out the gate. You’re finished before you start.
- They will load your content, text, photos, etc, maybe put in an SEO plugin and call it good.
While it may look like you've got a nice website redo, your new website will not perform any better than your old one.
4) The Technology Behind Most Websites is More Than 10 Years Old
Most SaaS platforms like Wix or SquareSpace are new. The Hubspot COS—introduced in 2013 is the newest high-performance platform.
The "big three," WordPress, Joomla, and Drupal have been around for quite a while. They've all received many updates, but their basic structure has remained as it was when they were first developed.
5) Edit Your Own Website? Many Editors Add Bloated Code
Unless you have expertise in the HTML and CSS coding languages, you’re likely to end up with bloated code from conventional website editors.
Most website platforms boast that you can create text in Word and then paste into your website’s backend editor. What they don’t tell you is that all the internal code used to format a Word document is also pasted in with your text. Thus, it’s possible one line of text will contain ten lines of worthless code in the backend.
Backend code does nothing except bog down your website’s page load time.
Would you like a little specialized help? If you reference this article, I personally will spend 30 minutes with you to get you started in a direction that will grow your company through digital marketing. Why not get started today?