Web 2.0 and the CMS
The next big technological jump in web platforms came in the 2000s with Web 2.0. With Web 2.0 the “content management system” (CMS) was born. Heard of WordPress? The big deal with CMS systems was you could log on to make changes to your website. Prior to Web 2.0, you needed to download files via FTP, edit, then upload them again. Non-webby people didn’t like that.
But these CMS systems now had to connect to an SQL database. On shared hosting, pages loaded more slowly, editing still was clunky, and some of these platforms were more prone to hacking—and they still are today.
The Hubspot CMS Platform
The Hubspot CMS system is the third major iteration of website platforms since the advent of the Internet.
In 2013, Hubspot Co-Founders Dharmesh Shah and Brian Halligan, had become frustrated with the CMS platforms of the day. That year, they announced the first-ever Hubspot platform to a crowd of 6,000 marketers in Boston.
While the Hubspot CMS differed from the traditional CMS web platform in many ways, Hubspot’s one crowning achievement was your website was no longer just a website, it had become your best 24/7 sales person.
Having a website to display your branding is nice, but having a website that captures leads, aligns sales and marketing under one database platform, and even puts social media under one roof, is a marketer’s and sales person’s ultimate dream come true.
25 Reasons Why You Should Get Hubspot
Website Hubspot Platform
- WYSIWYG: “What You See Is What You Get.” When editing on most other platforms, you get, "What You See is Almost What You Get." You have to continually hit "preview" to see what your published web page will look like. What a pain. But not so with Hubspot.
- Create and edit pages and posts with one click. No more sorting through a menu, or a "page builder" interface. Just click, "edit" and you're good to go.
- Deliver targeted "smart" content, not just any content. Every want to deliver different content to say, repeat visitors? You've got it.
- 12 column, flexible grid responsive design. Otherwise called, "Twitter Boostrap." Many competitive platforms won't have this.
- Customizable blogging template. Have as many blogs as you want, and style the "post" pages and the "listings" pages as you like.
- As easy to edit content as Facebook. You like Facebook, right?
- Drag and drop template functions. No hard coding, unless you want to.
- Global hosting on a CDN server: Fast loading from anywhere on the planet. CDN = "Content Delivery Network." Translate: Never worry about page load time. Also, this is SaaS: Never worry about site or plugin updates ever.
- A full array of templates, including "404" and "500" error pages. Nothing left out, so you don't have to go find plugins.
- Increased Domain Authority. We often experience increased Domain Authority when migrating from WordPress to Hubspot. Domain Authority measures the popularity of your website against all others. Hubspot fixes SEO.
- SSL certificate included. So you get an https://mywebsite.com URL. Google advantage.
- Built-in, state-of-the-art SEO validator for all pages and posts. Never mess up SEO again.
- Built-in SEO reports. So you know where you stand and know where to improve.
- Lean, no bloatware: fast loading. Nope, you don't need 10 plugins to make it work. (You don't need any plugins.)
- Keyword tool, fully integrated. Essential to getting your website found.
- Fully integrated marketing platform with stunning Dashboard. Your website and marketing are one and you can see how everthing is performing.
- Marketing automation with smart lists, lead scoring, and triggering. Marketing automation is not an exclusive, but with Hubspot, it's really easy to use (This should be reason #26).
- Blogging included. Creating new posts, adding photos, adding personalization, and spam-filtered comment boxes are super easy. Paste from Word if you like, without messing up formatting.
- CTAs, landing pages, thank you pages, and forms. All the marketing and sales tools you'll ever need.
- Metrics and reporting. All integrated. Many stock reports included or create your own custom reports and export them if you like.
- Campaigns and personas link to all marketing initiatives. Everything is tied together so you can see how your campaigns are performing.
- Create email templates. Don't like how your emails look? Just change them!
- Create both static and “smart” lists. Lists are used for more than email marketing. Segmenting your database means reaching your audience in the context that will attract them into becoming customers.
- Automate email sending. Easy. And by using "SideKick," you can see who's opening your emails in real time.
- Fully functional CRM. Included and linked to both sales and marketing databases. Not an exclusive, but very easy to use, and fully customizable.