Business Growth Blog

Digital Marketing

The 4 Facebook™ Advertising Mistakes That Destroy Success

[fa icon="calendar'] Mar 19, 2019 | by John Pate, Chief Marketing Scientist

Despite your KPIs, numbers, margins, dreams of success, product to market, prior marketing success, or the 1,000 blogs you’ve read, there are some PPC (Facebook™ marketing) mistakes that will destroy any hope for success.

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Marketing, Digital Marketing

Facebook™/PPC vs. Organic/SEO platforms: Which is Better?

[fa icon="calendar'] Jan 18, 2019 | by John Pate, Chief Marketing Scientist

Where should you put your precious advertising dollars? Into PPC: Facebook, IG, Adwords, etc? Or toward organic: ramping up your website, fixing your SEO, publishing SEO blogs?

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Digital Marketing

The 4 Paths to Launching A Top-Converting Digital Marketing Plan

[fa icon="calendar'] Dec 13, 2018 | by John Pate, Chief Marketing Scientist

To have any level of success in digital marketing, you're first step is to take off your jaded glasses. 

If you tell us, "I'm having great success (in one or more digital channels)," we'll always ask, "What's your checking account look like?"

If you are having cash flow problems, getting junk leads, or otherwise can't grow, something really is wrong.

Your solution is to nail one or more of the 8 channels in digital marketing:

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