There are only two ways to promote your business: using traditional marketing or digital (inbound) marketing.
Construction marketing SEO occupies two realms: On-page SEO and off-page SEO. The tactics you execute between these two kinds of SEO very greatly. SEO, of course, is one of the key elements of inbound marketing for construction companies that will attract visitors and lead to more closed deals through the content on your website.
On-page SEO: Is everything you are in control of—we’re going to look at these things in a moment.
Off-page SEO: Is everything you are not in control of—such as how much people like or dislike your website, links that people post on their social media accounts, and who is talking about your company it on other blog articles.
Digital marketing for construction companies is currently the fastest growing construction marketing trend causing more than 80% of construction companies to consider digital, or “inbound” marketing to help grow their businesses.
Digital marketing utilizes the Internet—and all facets of the Internet, rather than traditional marketing tactics such as print or radio advertising.
Why is digital marketing for construction companies such a hot trend? Because buyers’ habits have changed. Today, you’ll fail if all you’re doing is pushing out your branding or advertising at potential customers. You must find ways to attract them to your company instead.
I've heard marketers often say: “I don’t want more leads; I want more closed deals.”
I agree. Leads are useless, and even qualified leads are of little value unless you can turn them into closed deals—customers who actually are paying you money for your services.
Publishing a blog is one of the first, best steps you can take in digital construction marketing to get new business.
Are you a super cautious marketer? Do you analyze every aspect of a new engagement before you pull the trigger? Are you trying to cut budget rather than increase it? Do you want demonstrable proof rather than just take someone’s word for something?
If this is you, you’re quite normal. The never-ending buzz about the “best” ways to do marketing in the digital age has created a lot of confusion. In addition, marketing trends have changed a little - they've “adjusted” this year and will continue to do so moving forward. Those who are agile and react to these changes will succeed.
Capturing new leads and closing sales are two parts of one whole. But, if you aren't getting leads, you're not closing sales. That's why the best marking practices start with lead acquisition but move to sales as quickly as possible.
To capture leads for tech companies, it's not so great if you get leads pouring into the top of the sales funnel but never making their way to the bottom of the funnel where they become customers.
A landing page is an essential element growing your business through digital marketing.
Proving roi through marketing metrics is not just only one of the newest inbound marketing trends, it’s probably the most important one.
No smart business person would ever incur an expense without knowing the return it should provide.
Software companies have a massive advantage: A fixed marketing budget can produce from one to a million sales with zero increase in overhead—depending on how well sales and marketing are working.
Software companies, as well as any company selling digital downloads, have no per-unit production costs. Once the high cost of development and de-bugging are done, getting the software out the door and supported are what's left.
While personas come in all shapes and sizes, there are a number of common things every persona looks for. So even if you’re targeting the right persona for your business but missing one or more of these seven elements all customers look for, your conversion rates will suffer along with other things—like profit lost from repeat sales.
Once you master the these seven keys, you’ll have removed all barriers to selling. Thus, if for some crazy reason someone doesn’t buy, it will not be the fault of your marketing.
While paid search (PPC advertising) is the current marketing channel to produce quick wins, Inbound marketing uses organic traffic to grow your company over time.
Which channel will produce the most ROI? The science of developing that answer is complicated because time is involved and attribution across channels is impossible to measure. For example, while less common, someone could see a FB ad, not click on it, and then go to a website and convert organically, attributing the Inbound channel the sale, when both the PPC channel and the Inbound channel netted the sale.