Business Growth Blog

Marketing

Your KPI’s Don’t Lie, but You Can, and So Can Everyone Else

[fa icon="calendar'] Apr 17, 2019 | by John Pate, Chief Marketing Strategist

In this article I’m simply reacting to a shift we’ve seen for Q2, 2019.

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Marketing

When Too High an ROI Is Bad for Facebook™ Ads

[fa icon="calendar'] Mar 15, 2019 | by John Pate, Chief Marketing Strategist

Who would ever think such a thing? Of all the KPIs, ROI often is the measuring stick of success with Facebook™ ads and for  business in general.  But sometimes too high an ROI may not be best for you. Here's why:

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Marketing

How an AOV-Based Company Can Have Success with Facebook™ Marketing

[fa icon="calendar'] Mar 7, 2019 | by John Pate, Chief Marketing Strategist

Using KPIs to predict your success with digital marketing eliminates guesswork when planning your marketing budget.

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Marketing

How to Forecast Your Facebook™ Marketing Success Using Your KPIs

[fa icon="calendar'] Feb 27, 2019 | by John Pate, Chief Marketing Strategist

By far, Facebook™ marketing is the most sought after way to generate leads within digital marketing. But no matter what channel you choose, you can use your KPIs to forecast both budget and ROI-based success.

KPIs or Key Performance Indicators are just that: everyday metrics and real math your business generates you can use to show both current performance and your Facebook™ marketing budget to increase your bottom line.

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Marketing, Digital Marketing

Facebook™/PPC vs. Organic/SEO platforms: Which is Better?

[fa icon="calendar'] Jan 18, 2019 | by John Pate, Chief Marketing Strategist

Where should you put your precious advertising dollars? Into PPC: Facebook, IG, Adwords, etc? Or toward organic: ramping up your website, fixing your SEO, publishing SEO blogs?

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Facebook, Marketing

Avoiding Facebook™ Ads Burnout - Jody Milward

[fa icon="calendar'] Dec 11, 2018 | by John Pate, Chief Marketing Strategist

Editor's note:
Originally published in a private, for agency owners, Facebook group. Re-posted here by permission.

You may have heard people say that running Facebook Ads is not a job for ONE person.

And they are right.

I worked as a full time In House Ads Strategist for 18 months. The company (a start up) did great. Generated over $2m in revenue during this time, built a team and onboarded THOUSANDS of students for their coaching program.

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Marketing

How to Shop for a Marketing Agency: The 3 Agency Types Demystified

[fa icon="calendar'] Dec 14, 2017 | by John Pate, Chief Marketing Strategist

Before you chose what type of agency you want to hire, you might find out if they're even worth hiring at all. How to shop for a marketing agency and sort out the leget ones from those that are full of hot air is super easy.

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