Where should you put your precious advertising dollars? Into PPC: Facebook, IG, Adwords, etc? Or toward organic: ramping up your website, fixing your SEO, publishing SEO blogs?
Originally published in a private, for agency owners, Facebook group. Re-posted here by permission.
You may have heard people say that running Facebook Ads is not a job for ONE person.
And they are right.
I worked as a full time In House Ads Strategist for 18 months. The company (a start up) did great. Generated over $2m in revenue during this time, built a team and onboarded THOUSANDS of students for their coaching program.
Before you chose what type of agency you want to hire, you might find out if they're even worth hiring at all. How to shop for a marketing agency and sort out the leget ones from those that are full of hot air is super easy.