Business Growth Blog

Marketing for Software Companies, Inbound marketing

Grow Your Software Company with Google Ranking and the Right Keywords

[fa icon="calendar'] Jun 22, 2016 | by John Pate, Chief Marketing Scientist

Software companies have a massive advantage: A fixed marketing budget can produce from one to a million sales with zero increase in overhead—depending on how well sales and marketing are working.

Software companies, as well as any company selling digital downloads, have no per-unit production costs. Once the high cost of development and de-bugging are done, getting the software out the door and supported are what's left.

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Marketing for Software Companies

10 Must Do's to Get Leads and Grow Your Software Company

[fa icon="calendar'] Apr 19, 2016 | by John Pate, Chief Marketing Scientist

If you’re a marketer trying to grow your software company, it can be stressful to know where to start. The Internet is a gold mine for those who want to get leads for tech companies. While competition in this vertical is fierce, executing the right strategies will allow you to get ahead of the competition.

The following 10 actionable items are listed in a marketing-logical order: blending web design, content marketing, inbound marketing, and metrics into a recipe for success.

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Blogging, Marketing for Software Companies

Marketing for Software Companies - 5 Steps to Fixing a Failed Blog

[fa icon="calendar'] Apr 14, 2016 | by John Pate, Chief Marketing Scientist

Has your software company blog not been producing the traffic you want? If so, your blog may be broken. Don't panic! Because, as you'll see, the fixes are not that complicated.

The reason for having a blog for software company marketing in the first place should be to get more leads. But if your blog isn’t performing well, then you’re not going to get the leads and sales you want.

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