The next step in using a persona to target leads requires that you nail a keyword strategy. Targeting leads using a persona forms the foundation of an inbound strategy while a specific keyword strategy supplies the SEO juice to attract them.
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching T.V. in the process [source: CMO Council].
In contrast to blasting out ads using traditional marketing avenues such as radio and T.V., success with digital must be based on using a persona to target leads. Digital, or more precisely, inbound, wins because of its ability to target an audience segment and attracting leads to your brand.