Business Growth Blog

Targeting a persona, Marketing for Tech Companies

3 SEO Tips for Tech Companies: How to Capture Leads Using Keywords

[fa icon="calendar'] May 3, 2016 | by John Pate, Chief Marketing Scientist

The next step in using a persona to target leads requires that you nail a keyword strategy. Targeting leads using a persona forms the foundation of an inbound strategy while a specific keyword strategy supplies the SEO juice to attract them.

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Targeting a persona, Marketing for Tech Companies

10 SEO Tips How Tech Companies Can Use a Persona to Target Leads

[fa icon="calendar'] Apr 27, 2016 | by John Pate, Chief Marketing Scientist

Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching T.V. in the process [source: CMO Council].

In contrast to blasting out ads using traditional marketing avenues such as radio and T.V., success with digital must be based on using a persona to target leads. Digital, or more precisely, inbound, wins because of its ability to target an audience segment and attracting leads to your brand.

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