Business Growth Blog

Metrics and ROI

Digital Marketing ROI and Lead Generation: What You Need to Know

[fa icon="calendar'] Oct 25, 2017 | by John Pate, Chief Marketing Scientist

According to Entrepreneur, one of the most profitable franchises to open is a McDonalds fast food restaurant. Here’s how to do it:

You invest about 1M. Your first year and subsequent year's gross sales will be in the neighborhood of 2.5M. If you self-manage, you should clear at least $250,000 per year. 

Would you do that? I wouldn’t. Four years to see a return? I think a return that takes four years is not so great. 

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Metrics and ROI, Commercial Construction Marketing

Construction Industry Trends: Setting Goals for Increased Revenue

[fa icon="calendar'] Sep 7, 2016 | by John Pate, Chief Marketing Scientist

The construction industry is enjoying good growth now. Because of this recovery, construction company owners and marketers are setting goals to make sure they gain a better share of this increased revenue (source: U.S. Construction Trends and Outlook).

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Targeting a persona, Metrics and ROI

Nail your Marketing Budget Using LTV and Persona Targeting

[fa icon="calendar'] May 23, 2016 | by John Pate, Chief Marketing Scientist

If you could spend $1 and make $5, would you spend the dollar? Would you be happier if you made $8 instead of $5? Numbers like these form the dream goals of every marketer: how to nail your marketing budget by getting more while spending less.

Most savvy decision-makers watch their marketing budgets carefully. This game is played differently by different companies, and while there are potential pitfalls to LTV budget planning, the end goal is the same every time.

The foundational value of inbound marketing is just that—producing more positive marketing ROI than with conventional marketing—in fact, on average, inbound costs 61% less than traditional or outbound methods. By using good metrics and persona targeting, you’ll be able to nail your marketing budget with confidence every time.

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