Are you a super cautious marketer? Do you analyze every aspect of a new engagement before you pull the trigger? Are you trying to cut budget rather than increase it? Do you want demonstrable proof rather than just take someone’s word for something?
If this is you, you’re quite normal. The never-ending buzz about the “best” ways to do marketing in the digital age has created a lot of confusion. In addition, marketing trends have changed a little - they've “adjusted” this year and will continue to do so moving forward. Those who are agile and react to these changes will succeed.