Business Growth Blog


Increase Your SEO Ranking by Using both Adwords and Organic Search

[fa icon="calendar'] Sep 20, 2017 | by John Pate, Chief Marketing Scientist

This is not the newest “black hat” SEO trick. And in no way am I implying Google Adwords (paid search) is the same or even related to organic content. Even though now you can track results using metrics, Adwords and organic still are different animals.

While there are other ways to get SEO top ranking in Google, this tactic is by far the least understood.

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Why Responsive Design Can Kill your SEO and 3 Must Do Fixes

[fa icon="calendar'] Aug 1, 2017 | by John Pate, Chief Marketing Scientist

The #1 reason marketers begin a website redo is, “our site looks old, stale, or low tech.” Everyone knows performance factors that drive SEO are important, but it’s usually aesthetics that initially drive a new website project.

Looks can be deceiving—because there’s a lot more to a website than it’s styling. Here’s the three-legged stool of professional web design:

  1. UX – “User Experience.” The design and how users interact with the design.
  2. SEO – “Search Engine Optimization.” How users find and access your content.
  3. CRO – “Conversion Rate Optimization.” How users convert from visitors to leads on your website.
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SEO, Wordpress vs. Hubspot

Wordpress vs. Hubspot: Which Platform Is Best for SEO?

[fa icon="calendar'] Mar 21, 2017 | by John Pate, Chief Marketing Scientist

You know the importance of SEO and why it's important to have the website platform that's best for SEO. If you don’t do  SEO correctly, your potential customers won’t find your website.

If visitors can't find your website, why do you even need a website?

SEO only works according to the sum of its parts. Basically, what I’m saying is that to get top ranking in Google, you need to do everything right, not just some things right.

The WordPress and Hubspot platforms differ on how you execute SEO.

With WordPress, SEO relies on the theme you choose and on an SEO plugin. With Hubspot, all SEO features are is built in.

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SEO, Construction Marketing

Construction Marketing SEO: How to Budget for Continued Growth

[fa icon="calendar'] Mar 7, 2017 | by John Pate, Chief Marketing Scientist


Most construction companies have some interest in construction marketing SEO because they see it as a way to close new sales.

As you know, leads can come in from a multitude of sources including:

  • Referrals
  • Current customers
  • Paid advertising
  • Website
  • Trade shows
  • Social Media
  • Other

But what if you want to intentionally attract leads?

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SEO, Commercial Construction Marketing

Commercial Construction SEO: Why You Should Use Meta Data Keywords

[fa icon="calendar'] Aug 24, 2016 | by John Pate, Chief Marketing Scientist

It’s one thing to write great content. It’s yet another thing to make it optimized.

Commercial construction SEO is important for digital marketing because without it, people and search engines will have more difficulty finding your content.

One important facet of commercial construction SEO that content writers often ignore are “meta tags” or “meta data.” These seemingly insignificant snippets of data can carry formidable weight in building website traffic.

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SEO, Commercial Construction Marketing

Commercial Construction SEO: 4 Tips on Creating Catchy Blog Titles

[fa icon="calendar'] Aug 16, 2016 | by John Pate, Chief Marketing Scientist

Using commercial construction SEO best practices is the best way to get visitors to find and read your blog.

Why is it the best way? Because you know it takes no more time to do something the right way vs. doing the same thing the wrong way.

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SEO, Commercial Construction Marketing

Commercial Construction SEO: 4 Essential Steps to Digital Marketing

[fa icon="calendar'] Aug 9, 2016 | by John Pate, Chief Marketing Scientist

 We all know the Internet is overloaded with helpful tips on how to enter the digital age of marketing and sales. It’s not what to do that can be confusing, but where to start.

Commercial Construction SEO simply means taking the necessary steps to transforming your website into your super efficient, 24/7 sales person.

I’m all about taking programmatic steps and proving ROI. Taking predictive steps not only saves you from a bad investment but also simply removes stress.

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The 6 Top Secret SEO Steps on How to Always Get Top Ranking in Google

[fa icon="calendar'] Jun 14, 2016 | by John Pate, Chief Marketing Scientist

Search ranking is the main driver of website visitor traffic. Visitor traffic produces leads. Without leads, you don’t get customers. That’s why ranking is so important.

The absolute coveted goal of any growing company (or SEO consultant for that matter) is how to always get #1 ranking in Google searches.

While many will say to get top ranking in Google is a mythical, magical, or impossible, thing to achieve, I’ve been achieving it for both my own agencies and for clients for years. 

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Double Your Website Traffic with These 10 SEO Tips for Tech Companies

[fa icon="calendar'] Jun 7, 2016 | by John Pate, Chief Marketing Scientist

 I’ve been doing SEO projects for companies for a number of years. On average, most company websites are, more or less, an SEO mess.

Depending on the current condition of your website, executing these SEO best practices easily can double visitor traffic in a very short period of time. Traffic equals leads. That’s why SEO offers one of the best values of anything you can do with digital marketing.

While some SEO tactics are more complicated, the 10 SEO tips for tech companies I’ve outlined below are not. These SEO tips also incorporate some inbound marketing tactics because your end goal should be to grow your busieness. 

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SEO for Tech Companies: On-Page vs. Off-Page SEO. Which is Better?

[fa icon="calendar'] May 31, 2016 | by John Pate, Chief Marketing Scientist

 Just a few years ago we were wondering if SEO was going to die an untimely death.  With Google’s fancy new algorithms and warnings about “black-hat SEO,” it certainly seemed that way. But today, SEO is alive and well.

That’s good news, because with their higher level of competition, SEO for tech companies is more important than ever.

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