If you could spend $1 and make $5, would you spend the dollar? Would you be happier if you made $8 instead of $5? Numbers like these form the dream goals of every marketer: how to nail your marketing budget by getting more while spending less.
Most savvy decision-makers watch their marketing budgets carefully. This game is played differently by different companies, and while there are potential pitfalls to LTV budget planning, the end goal is the same every time.
The foundational value of inbound marketing is just that—producing more positive marketing ROI than with conventional marketing—in fact, on average, inbound costs 61% less than traditional or outbound methods. By using good metrics and persona targeting, you’ll be able to nail your marketing budget with confidence every time.