Business Growth Blog

Targeting a persona, Metrics and ROI

Nail your Marketing Budget Using LTV and Persona Targeting

[fa icon="calendar'] May 23, 2016 | by John Pate, Chief Marketing Scientist

If you could spend $1 and make $5, would you spend the dollar? Would you be happier if you made $8 instead of $5? Numbers like these form the dream goals of every marketer: how to nail your marketing budget by getting more while spending less.

Most savvy decision-makers watch their marketing budgets carefully. This game is played differently by different companies, and while there are potential pitfalls to LTV budget planning, the end goal is the same every time.

The foundational value of inbound marketing is just that—producing more positive marketing ROI than with conventional marketing—in fact, on average, inbound costs 61% less than traditional or outbound methods. By using good metrics and persona targeting, you’ll be able to nail your marketing budget with confidence every time.

Read More [fa icon="long-arrow-right"]
Targeting a persona, Inbound marketing

Targeting the Right Persona: The 7 Keys to Winning Every Prospect

[fa icon="calendar'] May 17, 2016 | by John Pate, Chief Marketing Scientist

While personas come in all shapes and sizes, there are a number of common things every persona looks for. So even if you’re targeting the right persona for your business but missing one or more of these seven elements all customers look for, your conversion rates will suffer along with other things—like profit lost from repeat sales.

Once you master the these seven keys, you’ll have removed all barriers to selling. Thus, if for some crazy reason someone doesn’t buy, it will not be the fault of your marketing.

Read More [fa icon="long-arrow-right"]
Targeting a persona, Inbound marketing

Targeting the Right Persona: 5 Keys to Building an Inbound Strategy

[fa icon="calendar'] May 9, 2016 | by John Pate, Chief Marketing Scientist

While paid search (PPC advertising) is the current marketing channel to produce quick wins, Inbound marketing uses organic traffic to grow your company over time.

Which channel will produce the most ROI? The science of developing that answer is complicated because time is involved and attribution across channels is impossible to measure. For example, while less common, someone could see a FB ad, not click on it, and then go to a website and convert organically, attributing the Inbound channel the sale, when both the PPC channel and the Inbound channel netted the sale. 

Read More [fa icon="long-arrow-right"]
Targeting a persona, Marketing for Tech Companies

3 SEO Tips for Tech Companies: How to Capture Leads Using Keywords

[fa icon="calendar'] May 3, 2016 | by John Pate, Chief Marketing Scientist

The next step in using a persona to target leads requires that you nail a keyword strategy. Targeting leads using a persona forms the foundation of an inbound strategy while a specific keyword strategy supplies the SEO juice to attract them.

Read More [fa icon="long-arrow-right"]
Targeting a persona, Marketing for Tech Companies

10 SEO Tips How Tech Companies Can Use a Persona to Target Leads

[fa icon="calendar'] Apr 27, 2016 | by John Pate, Chief Marketing Scientist

Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching T.V. in the process [source: CMO Council].

In contrast to blasting out ads using traditional marketing avenues such as radio and T.V., success with digital must be based on using a persona to target leads. Digital, or more precisely, inbound, wins because of its ability to target an audience segment and attracting leads to your brand.

Read More [fa icon="long-arrow-right"]
Targeting a persona

3 Key Steps to Targeting the Right Persona to Increase Sales

[fa icon="calendar'] Apr 22, 2016 | by John Pate, Chief Marketing Scientist

Buyer personas are fictional, generalized representations of your ideal customers. Targeting the right persona is foundational to successful inbound marketing campaigns because a persona will keep you on target, allowing you to aim your marketing campaigns at your most sales-ready customer segment.

Read More [fa icon="long-arrow-right"]