Business Growth Blog

Web Design

Planning a New Website? 5 Top Reasons to Avoid Theme Builders

[fa icon="calendar'] Aug 22, 2017 | by John Pate, Chief Marketing Strategist

Broken down into finite parts, a website must deliver two things:

  1. A great design
  2. Great performance.

Planning a new website redo that will look great but is horrible on performance is like buying a billboard on a road that’s closed.

How a website is built is just as imporant as what it looks like.

Today, website designs are now developed in one of two ways:

  • Use a theme builder.
  • Code by hand (using data structures, coding stacks and snippits).

A theme builder is a piece of software—an app a designer uses to generate the actual set of themes making a complete website. The user uses the software to "paint" the design and structure of a website and the software generates the website.

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Web Design

5 Reasons Why a WordPress Stock Theme Will Kill Your Business

[fa icon="calendar'] Aug 15, 2017 | by John Pate, Chief Marketing Strategist

Thinking about a website redo for your business? If so, you have three choices and only three:

  1. Hire an agency to build a custom website.
  2. Hire an agency to buy a $50 theme or template and have them modify it slightly. 
  3. Buy the $50 theme yourself and load the content yourself.

We think the only viable choice is #1, a custom design. We think it’s the only choice even if you’re a startup or small local business on a budget. That's because whatever you spend on digital marketing—and your website is the foundation for that—is the most important investment you can make. 

Not everyone agrees. In fact, Forbes published an article entitled, “Why You Should Never Build A $10,000 Website.” I agree: Not everyone needs a $10,000 website but that doesn't mean you should compromise. 

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Web Design

The Top 5 Design Pitfalls When Planning to Do a Website Update

[fa icon="calendar'] Aug 8, 2017 | by John Pate, Chief Marketing Strategist

 While I could list 50 other issues that plague web design (like don’t hire a crappy agency), the following are the top five issues we've observed. Go to any business website and you’ll stand a chance to see at least one of these five issues.

Here’s the key question: Does it really cost any more $$ to do something right the first time? Even if it did, what’s it worth to you and your brand to do a website update, maintaining a sense of excellence among your prospects instead of sloppiness? 

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Web Design

The 4 Main Issues with Responsive Design Websites and How to Fix Them

[fa icon="calendar'] Jul 20, 2017 | by John Pate, Chief Marketing Strategist

A few years ago, responsive design represented a huge leap in web design. Back then, as today, issues with responsive design websites of all platforms have plagued developers.

The much touted “responsive design,” only solves one issue: It reformats the structure of a desktop-sized website to display on mobile devices. Responsive isn't magic; it doesn’t do anything else.

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Web Design

How to Hire a Web Developer: The 5 Essential Qualifications

[fa icon="calendar'] Jun 21, 2017 | by John Pate, Chief Marketing Strategist

Vetting out a web design agency actually is not the first step you should take. Setting goals and expectations of your new website is. But as soon as you’re done with goals, you are going to have to hire a web developer or agency.

As you may assume, there is very little difference between me hiring a web developer and you hiring one. While there are many qualifications you could look for, we put the following five qualifications to hire a web developer at the top:

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Web Design

5 Things You'll Love About a WordPress Website

[fa icon="calendar'] Jun 13, 2017 | by John Pate, Chief Marketing Strategist

Choosing a website platform often is one of the hardest choices a company can make. After all, the digital marketing choices you make will either make or break your entire marketing efforts.

WordPress is a website platform you either grow to love or to hate. Like many products, there are things that make a product popular but just because everyone else thinks something is great doesn’t mean it will be great for you.

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Web Design, Growth Driven Design

Growth Driven vs Traditional: How Much Should I Pay for a Website?

[fa icon="calendar'] May 16, 2017 | by John Pate, Chief Marketing Strategist

Contracting for a new company website most often is a highly frustrating experience. How do I decide on a web development company? How much should I pay for a website? What platform should I get? How much time will it take? What's it going to do for me?

Company websites today are built on an endless variety of platforms but can be bucketed into two categories and two categories only:

  1. Traditional or
  2. Hubspot's Growth Driven Design.

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Web Design

The New Playbook: The 3 Phases of a Growth Driven Hubspot COS Website

[fa icon="calendar'] May 10, 2017 | by John Pate, Chief Marketing Strategist

One of marketers’ and business owners’ greatest pain points is contracting for a website redo. You know how it goes: After vetting many agencies, you finally hire one. Then, you spend countless hours on design choices, strategy sessions, team meetings, and content planning.

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Web Design

The Newest Trend in Web Design: The Hubspot COS Growth Driven Design

[fa icon="calendar'] May 2, 2017 | by John Pate, Chief Marketing Strategist

 The newest trend in website construction is Growth Driven Design built on the Hubspot COS platform. Only about 900 agencies worldwide currently are trained and certified to create and maintain this new model of website design.

Hubspot’s Growth Driven Design is an exciting, new set of strategies and practices that when executed, produce a website that will never grow old or stale. So, say “good bye” to website redesign projects forever.

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Web Design

How Growth Driven Design Ends Frustrating Website Redesign Challenges

[fa icon="calendar'] Apr 11, 2017 | by John Pate, Chief Marketing Strategist

While platform choices are important—like the WordPress vs. Hubspot COS choice, marketers and company owners know one thing is more of a pain than even a website platform choice—the website redesign project itself.

A platform is a tool. While tools are critical to accomplishing your goals, the actual process you use to achieve your goals is mission-critical. 

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Web Design

WordPress vs. Hubspot: Mega Review of the Top 25 Web Design Features

[fa icon="calendar'] Mar 13, 2017 | by John Pate, Chief Marketing Strategist

WordPress is one of the best known and most popular software applications for website development today. It’s popularity is bolstered by the plethora of plugins and free or cheap themes available. Because of those assets, WordPress remains as a top contender to the many other CMS (Content Management Systems) from which to choose.

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Web Design

Planning a Website Redo?  The 5 Best Kept Secrets of Web Developers

[fa icon="calendar'] Jan 6, 2017 | by John Pate, Chief Marketing Strategist

Planning a website redo? One the first questions that’s bound to come up in your initial strategy session is, “What platform are we going to use?”

Website platforms are important. A website platform is like the engine in your vehicle—it’s the thing that makes the website display all your content, how it’s optimized, and how easy (or not so easy) it is for you to edit something.

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Web Design, Construction Marketing

Construction Marketing Website Design: Using Both UX and SEO Content

[fa icon="calendar'] Nov 29, 2016 | by John Pate, Chief Marketing Strategist

Are you thinking of doing a redesign of your construction website?

In website design, there are two—and only two—current design trends: UX Design and Content Rich Design. These two compete for attention just as the proverbial Chevy vs. Ford debates did you’ve heard since you were a kid.

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Web Design

The Top 25 Reasons You're Losing Out Not Having a Hubspot CMS Website

[fa icon="calendar'] Nov 18, 2016 | by John Pate, Chief Marketing Strategist

Back in the early days of the Internet, in the 90’s, I, and everyone else, were building websites using HTML and CSS display languages. Then came some programming languages like PERL and JavaScript that allowed us to do some fancy stuff, like install slideshows and send email through a website.

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Web Design, Construction Marketing

How to Get a Totally Free Website Built for Construction Marketing SEO

[fa icon="calendar'] Nov 8, 2016 | by John Pate, Chief Marketing Strategist

If someone offered you a totally free car and said, "all you have to do is buy insurance, get it registered, and pay for gas," would you accept the car?

The problem is, cars are not free—but, by contrast, many website platforms are. WordPress, for example is free. You can download it here—for free.

Many themes are free too. You’ll also need a theme because a theme houses the design. Here are some official free WordPress themes for construction marketing. (BTW: "Free" means you pay nothing.)

My company, Cohort Marketing, is at the leading edge of a new trend that blows the old pricing and delivery model out of the water. Our Agile marketing model with story point pricing takes all the mystery out of project delivery and puts you in the driver's seat. 

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Web Design

Web Design Strategies for the Newest Inbound Marketing Trends

[fa icon="calendar'] Sep 20, 2016 | by John Pate, Chief Marketing Strategist

Within the realm of digital marketing, website design still creates among the most confusion. I previously wrote about two competing website platforms, WordPress and Hubspot.

In this article, I want to look at one of the newest inbound marketing trends: The Growth-Driven website. I want to nail down why any growing business should value a high-performing website more than any other piece of their digital marketing plan.

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Web Design

WordPress or Hubspot? Choosing the Right Website Platform

[fa icon="calendar'] Sep 13, 2016 | by John Pate, Chief Marketing Strategist

There are two main factors and two alone that drive website platform choices by business owners and marketers: 1) What your website looks like and, 2) What your website does or how it performs.

Both of these factors are important. What your website looks like, its navigation, choices of images and colors, and other user experience (UX) choices are important.

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Web Design

How to Get Top Search Ranking in Google by Mastering the Long Tail

[fa icon="calendar'] Aug 4, 2016 | by John Pate, Chief Marketing Strategist

Getting top search ranking is a key component of not just SEO, but also of inbound marketing.

Marketing trends keep changing. At the very base level, you need a website to substantiate your branding. Having no website means, in the eyes of many, you are not a real company.

While a website is still an asset to your branding, its core purpose is now generating new business.

Before you can generate sales, your prospects need to find your website first. You know this.

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Web Design

Why Professional Businesses Need Hubspot's Growth-Driven Design

[fa icon="calendar'] Apr 2, 2016 | by John Pate, Chief Marketing Strategist

Let's compare static website design with Hubspot's growth-driven design. A static website is what you’re used to. You know the game: You contract with a designer, decide what you want, write the content, and launch the site. Then what happens? Your new website sits there hoping it will help your business, and then a few years down the road, you painfully repeat the same process all over again. Professional services marketing is a process that should begin now and never end.

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