While inbound marketing is first about strategy, content is what powers the engine. When visitors come to your website, if you have quality content they can digest, not only will your branding be enhanced, but your conversion rates will increase.
Quality content writing has two goals: to make you look good and to get leads. We develop all your content to attract your key personas or cohorts giving you a marketing edge that will grow your business.
Chances are, you are person who knows the identity of your prospects the best. Our passion is to take what you know and create inbound content that produces results. We’ll advise you what will work, how long to keep it active, and what and when to repurpose it.
Your inbound plan will call for consistent blog articles, social media posts, downloadable resources such as e-books, and other resources. You either can write the content in-house, or hire us. Our multi-step process includes plenty of opportunity for both your input and review. In the end, our content is your content as we partner for success.
What good is producing content that visitors find but that doesn’t produce leads? B2B content needs to be not only well-written, but engaging. You will know if your content is producing results from the reports either you or we can run from your Hubspot Dashboard. You’ll see which blogs are getting read, how many visitors are converting into leads, and much more.
In our fast-paced era of touch-screen devices, the world of content marketing constantly is changing. The process of knowing what kind of content works depends on the target audience—yet one more reason why strategy and research form the foundation of inbound marketing.
Content plays a critical role in every stage of the inbound marketing process, from generating awareness about your company to helping convert leads into customers.
But the types of content you should use to achieve each of those goals are often very different from each other, which means you need to ensure that you’re creating content for every stage of the buying cycle. Here’s where content mapping comes in.
While it’s easy to get top-of-the funnel leads, it’s yet another thing to get leads to flow down through the funnel and personally engage your sales professionals. The inbound buyer’s journey contains three key stages: awareness, consideration, and decision. We help create content that’s mapped to each of those stages—so your leads don’t get stuck in one place in the funnel and never convert.