While still viable, SEO takes a very long time to generate leads. In today’s crazy, fast-paced marketing world, time is money—even more do than yesterday.
With an Adwords campaign, you bid for top ranking. While this tactic may seem expensive or hard to justify, getting on top of all your competitors’ search results can mean getting the sale or not.
One of the lesser documented secrets of Adwords campaigns, is that we’ve seen organic ranking rise only using Adwords. Once you’ve achieved top organic ranking, any content you post on your website will achieve top Google search ranking.
Google Adwords and YouTube ads are PPC-based (pay per click) advertising. You can set the maximum price you’ll pay for each ad or click or video view. That way, you can create an exact budget for your ad spend.
Adwords (and the Internet), functions on keywords. Not only can you set your spend on a campaign, but you can both choose which keywords to rank for, and how much you’re willing to spend on any given ranking.
Even better, your bidding strategy can be changed in an instant. If, for example, one keyword or even one grouping of keywords isn’t performing as expected, ads or campaigns can be adjusted or “split tested” to improve ROI of your total ad spend.
With Adwords, you’ll immediately grow your reach through Internet search. Because you’ll instantly achieve top ranking, new customers will readily find you.
But what if your competitors also are funning Adwords campaigns? If they are gunning for the exact same keyword you are, and they are optimizing campaigns, then you’re up against a bidding war. You’ll have two choices: outbid them, or change your keyword strategy, ad format, extensions, and any other option. Like any good digital initiative, nothing replaces strategy.
With organic publishing, you are limited in your choices of what will appear in search results. With Adwords, you rule Internet search. When users search the Internet for your products or services, they find your ads. If they also see excerpts of your organic content, you win in both paid and organic search.
In the old age of traditional marketing, all you could achieve was an empty home that your key audience would be reached.
With PPC, by controlling what users see, your brand can be at top of mind all the time. Scaling is also easy. Simply by watching ad performance, monitoring ROI, you can scale only those ads or keyword strategies that are producing.
We build Adwords campaigns based on your current growth goals, budget, and ads performance.
Adwords campaigns that are optimized save you money. They also turn far more clicks into customers.
What we do:
Our main goal is converting more leads for your adverstizing dollar.
Our secret sauce:
Most advertisers don't utilize the lesser-known enhancements of Google Adwords. Most of the clients we onboard have been running very inefficient campaigns. We quickly "fix" those companies, show you how we do it, and rapidly turn the Internet search process into a lead-generating machine for your business.