Sales and marketing professionals are realizing that capturing leads through customer-centric inbound methods attracts leads into the funnel, but if sales is still using legacy outbound methods to attempt to close them, those leads can be lost. It’s no longer enough to just focus on brand awareness, creating marketing campaigns, and acquiring leads.
The distinction between marketing and sales is disappearing. Empower sales by integrating inbound methodologies into your entire funnel.
By closing the loop between marketing and sales, you eliminate friction by creating a single, high-performance team.
By aligning marketing and sales, crucial bottom of the funnel leads are more easily converted into customers.
Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a sales person [Source: Forrester].
Salespeople spend 30 hours a month searching for and creating their own selling materials [Source: Content Marketing Institute].
90% of marketing deliverables are not used by sales [Source: Content Marketing Institute].
A CRM is a data-driven application that will allow you to track and manage every lead through every stage of your pipeline. See at a glance who has been working with any given lead, what their last interaction accomplished, and where the lead is in the sales funnel. Using a CRM correctly is the single most efficient and cost-effective sales practice you can employ.
If you don’t have a CRM or it’s not deployed across your entire sales and marketing teams, then you are losing sales. A CRM will allow you to see and manage every prospect effortlessly.
Customize your marketing funnel according to your needs with drag and drop functionality. Need to set viewing permissions across your team? No problem. Need multiple pipelines for different sales channels? Add a new pipeline in 5 seconds.
Even without marketing automation, you can create or import contacts and create or adjust deal stages easily. Need a custom contact property? Just create one.
Take sales to the next level. Hubspot's sales platform gives your sales team the ability to interpret each prospect's data and the means to organize it to drive better sales results. Sales team members will love the intuitive features like personalized email templates and a customizable dashboard. They’ll be able to see at a glance when and how a lead has engaged the company’s website and where they are in the sales funnel. With Hubspot Sales software each team member will: